Sumit is a distinguished management professional with over 15 years of experience in research, consulting, and analytics, with a keen focus on brand development and communication strategies. 
 
Having spent over 8 years in Vietnam, Sumit has been deeply involved in the region's dynamic market, helping both global and local brands tell their stories more effectively. 
 
Currently, as the Client Partner and Market Lead for Brand Guidance and Analytics Practice at Kantar Vietnam, Sumit focuses on leveraging consumer insights to create meaningfully differentiated brands. He enjoys working closely with clients to refine their communication strategies, ensuring they connect with audiences and drive engagement.
 
He has a proven track record in working with both global and local brands across various industries, helping them navigate complex market dynamics and optimize their messaging.