Philippe Browning’s purview at CBS Interactive includes mobile advertising infrastructure and innovation; distribution partner management; and customer-acquisition strategy across digital channels. Browning and his team are responsible for monetizing and marketing a broad portfolio of CBS Interactive mobile sites and applications. In that capacity, he has worked extensively with developer partners ranging from established companies to start-ups. Previous to CBS, Browning was the director of marketing at GOGII, an iFund company focused on text messaging via its textPlus apps. He began hismobile career as a marketing and strategy consultant at JAMDAT, and subsequently Electronic Arts Mobile. There, he developed some of the first mobile advertising initiatives and partnered with carriers and networks to deliver best-in-breed mobile marketing of a massive games library.