Patrick has 12 years experience in digital media and advertising research – currently he is Director of Research EMEA for Yahoo, where he is responsible for their Thought Leadership research programme. He is a regular speaker at international conferences on the digital consumer’s mindset and its impact on media behaviours. Prior to working at Yahoo, Patrick worked for BBC Future Media and Technology, where he led the research programme for BBC Online and their audience syndication strategy. He joined the BBC from Essential Research, where he worked with the likes of Sky, Microsoft and Ofcom; during his time here, the agency won Best New Agency at the MRS Awards. Prior to this Patrick worked for 4 years in a variety of TV, radio and digital research teams at the BBC.
