Nhu is genuinely curious about the world around her, in the interest of discovering possibilities through the process of connecting all dots and creating senses out of chaos.

A unique Marketer and Design Thinking expert, Nhu has been “sweating” profoundly putting Design Thinking and her astute understanding of customers, business and markets into practice to solve some of the most complex challenges people and organizations face today.

With a belief that innovation is 1% inspiration and 99% perspiration, Nhu always embraces questions, critical thinking to stay out of the status quo to create disruptive and innovative solutions. This mindset and drive is the substance behind the “innovation fire” she puts into Doodle and clients’ organizations alike.

Nhu has over 20 years of experience, knowledge and perspectives working in Design Thinking/HCD, Strategic Design, Business Design/Consultancy, Marketing/Market Development, Research across diverse industries such as Finance/Banking FinTech, Insurance, Healthcare, Education, EduTech, or NGO services.

Nhu often contribute her time to business, Designer, education community to help them be better innovators at scale.