Mai is a Senior Manager of Influencer & Content Strategy at GroupM (GOAT Agency) Vietnam, leading influencer marketing for multiple FMCG brands. With 10 years of experience in social outreach and influencer strategy, Mai specializes in developing creative, data-driven influencer campaigns that drive brand engagement. Their work has earned industry recognition, including Coca-Cola Foodmarks’ win at the SMARTIES X GLOBAL BEST IN SHOW 2024 and multiple MMA Smarties Vietnam Awards 2024.