As far as he remembered, being in a Creative field has always been his ambition. With almost 20 years of experience in the Advertising Industry, in several multinational and local agencies, including Ogilvy, Soho Square, LOWE, Young & Rubicam, Colmanideas, and EPIC group. 

He led the creative team to develop ideas for various brands including Unilever, Nestle, Mayora, OTG, Garuda Indonesia, BRI, BSI, and many more.

Achieved some recognition in Citra Pariwara Festivals, EFFIE award, and participated in Spike Asia and AdFest, also served as Jury in various awards such as Citra Pariwara and WINA Festival.

He is currently working in his first Digital-Tech Agency: Magnus Digital Indonesia. At the same time, he is pursuing his passion for culinary and gravel cycling.