Imran is an insights and analytics veteran with extensive experience across data analytics, insights solutions, business strategy, B2C sales, and marketing effectiveness across Asia-Pacific and Middle East markets. He has worked with leading organizations including Kellanova, formerly Kellogg’s, BCG, and Mondelez.
Currently, Imran leads insights and analytics for Kellanova’s AMEA Snacks business, where he focuses on embedding data-driven and forward-looking approaches into strategic and operational decision-making to improve business performance.
He brings deep expertise in communication development, measurement, and creative effectiveness, having worked across iconic brands such as Oreo, Cadbury Dairy Milk, Pringles, and Kellogg’s. Over his career, he has contributed to the development, evaluation, and effectiveness measurement of more than 100 advertising campaigns, helping brands translate consumer insight into sharper communication, stronger creative choices, and better commercial outcomes.
Driven by a passion for analytics, data science, and AI, Imran continues to explore how emerging capabilities can improve the way brands develop, test, and optimize marketing communication.
