Alex serves as the Growth Director at ADBRO, where he leads strategic planning and execution of digital campaigns for top Brands and their Agencies across the APAC region. Before co-founding ADBRO, he had an extensive background in corporate finance and venture capital, and was involved in screening ad tech startups for investment, particularly in SEA. This combination of skills and expertise enables him to evaluate innovative strategies that meet the evolving needs of the digital marketing landscape.