Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Europe 2018

Top 10 ranking

Points by company

Full results

Rank Media Agency Location Region Points
1 Mindshare Turkey Europe 165.4
2 Arena Media Turkey Europe 156.9
3 Mindshare Spain Europe 121.1
4 MediaCom Turkey Europe 95.0
5 Mediaplus Germany Europe 81.0
6 Wavemaker Turkey Europe 73.9
7 OMD Spain Europe 70.1
8 OMD Turkey Europe 69.9
9 Zenith Turkey Europe 60.4
10 Havas Media Spain Europe 32.6
10 People Initiative Turkey Europe 32.6
12 Initiative Russia Europe 30.0
12 MediaCom UK Europe 30.0
12 Zenith UK Europe 30.0
15 OMD UK Europe 28.5
16 Starcom Turkey Europe 28.1
17 BPN Turkey Europe 25.6
18 Blue 449 UK Europe 21.3
19 MG Media Turkey Europe 20.3
20 Starcom UK Europe 20.0
21 Starcom Spain Europe 16.0
22 Initiative Poland Europe 8.5
22 m/SIX Spain Europe 8.5
24 Carat UK Europe 5.0