Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

Hispanic LATAM 2025

Top 10 ranking

Points by company

Full results

Rank Creative Agency Region Points
1 AlmapBBDO Hispanic LATAM 245.6
2 VML Hispanic LATAM 173.8
3 Ogilvy Hispanic LATAM 104.2
4 Don Hispanic LATAM 97.0
5 Droga5 Hispanic LATAM 88.6
6 Publicis Hispanic LATAM 64.4
7 Le Pub Hispanic LATAM 56.4
8 BETC Hispanic LATAM 52.3
9 Don Hispanic LATAM 48.5
10 VML Hispanic LATAM 44.3
11 Gana Black Hispanic LATAM 40.3
11 Live The Agency Hispanic LATAM 40.3
11 SoWhat Hispanic LATAM 40.3
14 WMcCann Hispanic LATAM 37.2
15 Ampfy Hispanic LATAM 36.2
15 DAVID Hispanic LATAM 36.2
15 MullenLowe Hispanic LATAM 36.2
18 Leo Hispanic LATAM 32.2
19 Rapp Hispanic LATAM 28.3
20 Africa Hispanic LATAM 28.2
20 Atenas.ag Hispanic LATAM 28.2
22 Isla República Hispanic LATAM 24.3
23 GUT Hispanic LATAM 24.2
23 W3haus Hispanic LATAM 24.2
25 Agencia Carnal Hispanic LATAM 20.2
26 PROS Hispanic LATAM 20.1
26 WMcCann Hispanic LATAM 20.1
28 Super Hispanic LATAM 16.2
29 Grey Hispanic LATAM 12.1
29 Lanzallamas Hispanic LATAM 12.1
29 McCann Hispanic LATAM 12.1
29 OLIVER Hispanic LATAM 12.1
29 TombrasNiña Hispanic LATAM 12.1
34 Bombay Hispanic LATAM 8.1
34 Dark Kitchen Creatives Hispanic LATAM 8.1
34 Dentsu Creative Hispanic LATAM 8.1
34 Galeria Hispanic LATAM 8.1
34 GUT Hispanic LATAM 8.1
34 McCann Hispanic LATAM 8.1
34 Wieden+Kennedy Hispanic LATAM 8.1
41 DAVID Hispanic LATAM 4.0
41 Fbiz Hispanic LATAM 4.0
41 IPG Health Hispanic LATAM 4.0
41 OpusMúltipla Hispanic LATAM 4.0
41 Paim United Creators Hispanic LATAM 4.0
41 Talent Hispanic LATAM 4.0
41 TBWA\Buenos Aires Hispanic LATAM 4.0