Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Brands

APAC 2025

Top 10 ranking

Points by company

Full results

Rank Brand Industry Region Points
1 Grab Retail APAC 945.8
2 Oreo Food APAC 275.3
3 Ensure Food APAC 238.0
4 KFC Retail APAC 198.3
5 Dove Toiletries & Cosmetics APAC 191.9
6 McDonald's Retail APAC 181.4
7 La Vie Water Soft Drinks APAC 170.1
8 Cadbury Food APAC 166.1
9 Coca-Cola Soft Drinks APAC 161.2
10 Samsung Galaxy Technology & Electronics APAC 157.4
11 Wardah Toiletries & Cosmetics APAC 155.4
12 Cetaphil Toiletries & Cosmetics APAC 139.3
13 Colgate Toiletries & Cosmetics APAC 136.7
14 Knorr Food APAC 133.6
15 Vaseline Toiletries & Cosmetics APAC 123.3
16 Nescafe Soft Drinks APAC 118.5
17 Game Science Leisure & entertainment APAC 112.9
18 Sting Soft Drinks APAC 109.1
19 Closeup Toiletries & Cosmetics APAC 104.6
20 Lifebuoy Pharma & Healthcare APAC 102.3
21 Maybelline Toiletries & Cosmetics APAC 100.4
22 Netflix Media & Publishing APAC 99.0
23 Sunlight Household & Domestic APAC 92.5
24 Nivea Toiletries & Cosmetics APAC 83.0
24 Yili Food APAC 83.0
26 Bajaj Auto Automotive APAC 81.8
27 Globe Telecom Telecoms & Utilities APAC 76.1
28 Lay's Food APAC 76.0
29 Pepsi Soft Drinks APAC 73.7
30 Myntra Retail APAC 72.7
31 UltraTech Cement Business & Industrial APAC 72.3
32 Master Kong Food APAC 71.5
33 adidas Clothing & Accessories APAC 70.9
34 Kinh Do Food APAC 69.6
35 Bank Central Asia Financial services APAC 68.4
36 Bebeclub Media & Publishing APAC 67.0
36 Starbucks Retail APAC 67.0
38 2degrees Telecoms & Utilities APAC 65.0
39 AURAFINA Soft Drinks APAC 64.0
40 Pepsodent Toiletries & Cosmetics APAC 60.4
41 Hyundai Automotive APAC 59.0
42 Bia Saigon Alcoholic Drinks APAC 57.1
43 Bournvita Soft Drinks APAC 54.9
44 JioCinema Media & Publishing APAC 54.2
45 Cheetos Food APAC 50.9
46 Gardasil 9 Pharma & Healthcare APAC 49.0
47 Heineken Alcoholic Drinks APAC 44.6
48 Dulcolax Pharma & Healthcare APAC 44.5
49 Ultra Milk Food APAC 44.3
50 NAN Soft Drinks APAC 43.6
51 Vietnam Airlines Transport & Tourism APAC 42.9
52 Fenbid Pharma & Healthcare APAC 42.8
52 Royal Canin Household & Domestic APAC 42.8
52 Xiaohongshu Media & Publishing APAC 42.8
52 Zespri Food APAC 42.8
56 Moti Toiletries & cosmetics APAC 41.8
57 Bharti Airtel Telecoms & Utilities APAC 40.4
57 Cathay Pacific Transport & Tourism APAC 40.4
57 Center Fruit Food APAC 40.4
60 Indonesia Corruption Watch Non-profit, public sector & education APAC 40.3
61 Cebu Pacific Transport & tourism APAC 40.1
61 Cheesy Yumburger Food APAC 40.1
61 Diana Unicharm Toiletries & Cosmetics APAC 40.1
61 Rajadamnern Stadium Leisure & Entertainment APAC 40.1
61 The Felix Business & industrial APAC 40.1
66 Amazon Retail APAC 38.8
67 Lancôme Toiletries & Cosmetics APAC 37.5
68 Nestle Food APAC 37.0
69 KitKat Food APAC 36.2
69 Rinso Household & domestic APAC 36.2
71 Hapacol 650 Pharma & healthcare APAC 36.1
72 Milo Soft Drinks APAC 35.2
73 VietJet Air Transport & Tourism APAC 34.4
74 Intel Technology & Electronics APAC 34.3
74 Voltaren Pharma & Healthcare APAC 34.3
76 ANESSA Toiletries & Cosmetics APAC 33.1
77 GOMO Telecoms & Utilities APAC 32.9
78 Cussons Baby Toiletries & cosmetics APAC 32.2
78 Kusuka Food APAC 32.2
80 Ceelin Pharma & healthcare APAC 32.0
80 FE CREDIT Financial services APAC 32.0
80 Polident Toiletries & Cosmetics APAC 32.0
83 7Up Soft Drinks APAC 30.5
84 Robin Hood Army Non-profit, public sector & education APAC 30.0
84 Samsung Technology & Electronics APAC 30.0
86 Enterogermina Pharma & Healthcare APAC 29.4
87 BYD Automotive APAC 28.9
88 Halls Food APAC 28.5
89 Coke Studio Media & Publishing APAC 28.3
90 Durex Pharma & Healthcare APAC 28.2
90 Sarimi Gelas Food APAC 28.2
92 Pataya Food Group Food APAC 28.1
93 Gcash Financial Services APAC 28.0
94 Bango Food APAC 26.7
94 Health Promotion Board Non-profit, public sector & education APAC 26.7
94 Income Insurance Financial Services APAC 26.7
94 Panadol Pharma & Healthcare APAC 26.7
98 Kellogg's Muesli Food APAC 26.2
99 Arc'teryx Retail APAC 25.7
99 Heinz Food APAC 25.7
101 Sensodyne Toiletries & Cosmetics APAC 25.2
102 Amul Food APAC 24.2
102 Birla Opus Business & industrial APAC 24.2
102 Haraku Ramen Leisure & entertainment APAC 24.2
102 Shell Helix Automotive APAC 24.2
102 Ultramilk Food APAC 24.2
102 Yas Island Leisure & Entertainment APAC 24.2
108 Krungthai-AXA Life Financial Services APAC 24.1
108 Minere Soft Drinks APAC 24.1
108 Visa Financial Services APAC 24.1
111 Kenny Rogers Roasters Retail APAC 24.0
111 Lady's Choice Food APAC 24.0
111 Mang Inasal Retail APAC 24.0
111 Oh My Glam Toiletries & cosmetics APAC 24.0
111 VIB Financial services APAC 24.0
111 Watsons Retail APAC 24.0
117 Rockstar Soft Drinks APAC 23.5
118 Amazon MX Player Media & Publishing APAC 22.9
119 KIRIN Soft Drinks APAC 22.3
119 Mountain Dew Soft Drinks APAC 22.3
121 Dove Chocolate Food APAC 21.6
121 Procter & Gamble Household & Domestic APAC 21.6
123 Shikar App Household & domestic APAC 21.2
124 Asia Commercial Bank Financial Services APAC 20.5
125 Aditya Birla Capital Business & Industrial APAC 20.2
125 Raymond Clothing & accessories APAC 20.2
125 Skoda Automotive APAC 20.2
125 Tata Tea Soft Drinks APAC 20.2
129 Garnier Toiletries & Cosmetics APAC 20.1
129 Lactacyd Toiletries & Cosmetics APAC 20.1
129 Ovale Toiletries & cosmetics APAC 20.1
129 Promag Pharma & healthcare APAC 20.1
129 Shell Advance Automotive APAC 20.1
134 Buscopan Pharma & Healthcare APAC 20.0
134 Dulux Household & Domestic APAC 20.0
134 Fujifilm Technology & electronics APAC 20.0
134 Lotus's Retail APAC 20.0
134 Sprite Soft Drinks APAC 20.0
134 Toyota Automotive APAC 20.0
140 AXIS Telecoms & Utilities APAC 18.5
141 Wipol Household & Domestic APAC 17.8
142 M&M's Food APAC 17.5
143 Bactroban Pharma & Healthcare APAC 17.1
143 Canon Business & Industrial APAC 17.1
143 Don Julio Alcoholic Drinks APAC 17.1
143 Extra Gum Food APAC 17.1
143 FamilyMart Retail APAC 17.1
143 Hong Kong Tourism Board Transport & Tourism APAC 17.1
143 Kailas Clothing & accessories APAC 17.1
143 PlayStation Technology & Electronics APAC 17.1
143 SAIC Audi Automotive APAC 17.1
143 Spotify Media & Publishing APAC 17.1
143 WYBOT Technology & Electronics APAC 17.1
143 Xianyu Retail APAC 17.1
155 Head & Shoulders Toiletries & Cosmetics APAC 16.5
155 Red Bull Soft Drinks APAC 16.5
155 The LEGO Group Leisure & Entertainment APAC 16.5
158 Mondelēz International Food APAC 16.2
158 Navi Mumbai Police Non-profit, public sector & education APAC 16.2
158 The House of Abhinandan Lodha Business & Industrial APAC 16.2
158 Vodafone Idea Telecoms & Utilities APAC 16.2
162 Amerta Indah Otsuka Pharma & healthcare APAC 16.1
162 Paragon Technology & Innovation Group Toiletries & cosmetics APAC 16.1
162 Regen Food APAC 16.1
162 Rexona Toiletries & Cosmetics APAC 16.1
162 Teh Celup Sosro Soft drinks APAC 16.1
162 XL Circle Telecoms & utilities APAC 16.1
168 Alberta Pharma & healthcare APAC 16.0
168 Erceflora Pharma & Healthcare APAC 16.0
168 Evian Soft Drinks APAC 16.0
168 Ford Automotive APAC 16.0
168 Greenwich Pizza Retail APAC 16.0
168 Isuzu Automotive APAC 16.0
168 Lysol Household & Domestic APAC 16.0
168 Maggi Food APAC 16.0
168 Philippine Airlines Transport & tourism APAC 16.0
168 Rebisco Food APAC 16.0
168 Seattle's Best Coffee Soft Drinks APAC 16.0
179 Domino's Pizza Food APAC 13.5
180 LOF Food APAC 12.9
180 Mirinda Soft Drinks APAC 12.9
180 Royco Food APAC 12.9
180 Sunsilk Toiletries & Cosmetics APAC 12.9
184 Biznet Telecoms & Utilities APAC 12.5
184 Mayora Food APAC 12.5
184 Obagi Toiletries & cosmetics APAC 12.5
187 Dabur Pharma & Healthcare APAC 12.1
187 Duroflex Household & domestic APAC 12.1
187 Ellips Toiletries & cosmetics APAC 12.1
187 Hero MotoCorp Automotive APAC 12.1
187 inDrive Transport & tourism APAC 12.1
187 National Payments Corporation of India Financial services APAC 12.1
187 Parle-G Food APAC 12.1
187 Pond's Toiletries & Cosmetics APAC 12.1
187 Swiggy Retail APAC 12.1
187 Telkomsel Telecoms & utilities APAC 12.1
197 Bonakid Soft Drinks APAC 12.0
197 PLDT Home Telecoms & Utilities APAC 12.0
197 Strongbow Alcoholic Drinks APAC 12.0
200 AirAsia Transport & Tourism APAC 9.0
200 Indriya Clothing & Accessories APAC 9.0
202 Bear Brand Soft Drinks APAC 8.9
202 Castrol Automotive APAC 8.9
202 CelcomDigi Telecoms & Utilities APAC 8.9
202 ExxonMobil Automotive APAC 8.9
202 FairPrice Group Retail APAC 8.9
202 Hindustan Unilever Household & Domestic APAC 8.9
202 Next Bank Financial Services APAC 8.9
209 Chimelong Group Leisure & Entertainment APAC 8.6
209 CrushOn AI Media & publishing APAC 8.6
209 Haier Technology & Electronics APAC 8.6
209 Herborist Toiletries & cosmetics APAC 8.6
209 iQOO Technology & Electronics APAC 8.6
209 lululemon Retail APAC 8.6
209 MINISO Retail APAC 8.6
209 Pelliot Clothing & accessories APAC 8.6
209 Semir Clothing & Accessories APAC 8.6
209 Snapdragon Technology & Electronics APAC 8.6
209 Taiji Group Chongqing Fuling Pharmaceutical Pharma & healthcare APAC 8.6
209 The Singleton Alcoholic Drinks APAC 8.6
209 Volvo Automotive APAC 8.6
222 Giorgio Armani Toiletries & cosmetics APAC 8.5
222 Krungsri Bank Financial Services APAC 8.5
224 Aashirvaad Food APAC 8.1
224 Amazon Prime Video Media & Publishing APAC 8.1
224 Bank Jago Financial services APAC 8.1
224 BCA Digital Financial services APAC 8.1
224 Bingo! Potato Chips Food APAC 8.1
224 Bisleri Soft Drinks APAC 8.1
224 Chitato Lite Food APAC 8.1
224 Dunia Games Leisure & entertainment APAC 8.1
224 Federal Bank Financial Services APAC 8.1
224 Google Media & Publishing APAC 8.1
224 HP Technology & Electronics APAC 8.1
224 Hydra Crème Toiletries & cosmetics APAC 8.1
224 Imperial Blue Alcoholic drinks APAC 8.1
224 Instamart Retail APAC 8.1
224 L'Oréal Toiletries & Cosmetics APAC 8.1
224 Latogrow Food APAC 8.1
224 Mirael Toiletries & cosmetics APAC 8.1
224 Motilal Oswal Financial Services Financial Services APAC 8.1
224 Prenagen Food APAC 8.1
224 Suzuki Automotive APAC 8.1
224 TheBar Alcoholic Drinks APAC 8.1
224 Thums Up Soft Drinks APAC 8.1
224 Toyota Astra Motor Automotive APAC 8.1
224 Uber Transport & Tourism APAC 8.1
224 Wyeth Nutrition Food APAC 8.1
249 Boss Coffee Soft drinks APAC 8.0
249 Chupa Chups Food APAC 8.0
249 foodpanda Retail APAC 8.0
249 Highlands Coffee Leisure & entertainment APAC 8.0
249 Johnson's Baby Toiletries & Cosmetics APAC 8.0
249 Koko Krunch Food APAC 8.0
249 PediaSure Food APAC 8.0
249 Pharmaton Pharma & Healthcare APAC 8.0
249 Piattos Food APAC 8.0
249 TNT Media & Publishing APAC 8.0
249 Yves Rocher Toiletries & cosmetics APAC 8.0
260 Nestlé Waters Soft Drinks APAC 5.0
260 PAK'nSAVE Retail APAC 5.0
260 Rin Household & Domestic APAC 5.0
260 Tiffany & Co Clothing & Accessories APAC 5.0
264 MG Motor Automotive APAC 4.5
264 Pure Magic Food APAC 4.5
264 realme Technology & Electronics APAC 4.5
264 Revive Soft Drinks APAC 4.5
264 Suntory Wellness Pharma & healthcare APAC 4.5
264 Tourism New Zealand Transport & Tourism APAC 4.5
270 333 Pilsner Alcoholic drinks APAC 4.0
270 Alienware Technology & Electronics APAC 4.0
270 Anchor Boneeto Food APAC 4.0
270 Angel All Purpose Creamer Food APAC 4.0
270 Apollo Tyres Automotive APAC 4.0
270 AQUA Electrical Appliances Vietnam Household & domestic APAC 4.0
270 AQUVIVA Soft drinks APAC 4.0
270 Ascenda Kid Food APAC 4.0
270 Audi Automotive APAC 4.0
270 Bank Rakyat Indonesia Financial services APAC 4.0
270 Baygon Household & domestic APAC 4.0
270 Benecol Food APAC 4.0
270 Bia Vet Alcoholic Drinks APAC 4.0
270 Bintang Alcoholic drinks APAC 4.0
270 BONCHA Soft drinks APAC 4.0
270 Britannia Bourbon Food APAC 4.0
270 CEAT Automotive APAC 4.0
270 Cellini Indonesia Household & domestic APAC 4.0
270 CeraVe Toiletries & Cosmetics APAC 4.0
270 Cho Tot Media & Publishing APAC 4.0
270 Clear Toiletries & Cosmetics APAC 4.0
270 CoinSwitch Financial Services APAC 4.0
270 Cornetto Food APAC 4.0
270 Crompton Household & domestic APAC 4.0
270 Diabetasol Pharma & healthcare APAC 4.0
270 Enfamil Food APAC 4.0
270 Fanta Soft Drinks APAC 4.0
270 Federal Bank Hormis Memorial Foundation Non-profit, public sector & education APAC 4.0
270 Fibe Financial Services APAC 4.0
270 Frisian Flag Food APAC 4.0
270 Fruity Zing Soft drinks APAC 4.0
270 Galderma Toiletries & cosmetics APAC 4.0
270 Goodyear Automotive APAC 4.0
270 HDBank Financial services APAC 4.0
270 HDFC Bank Financial Services APAC 4.0
270 ION Water Soft drinks APAC 4.0
270 ITC Master Chef Food APAC 4.0
270 Jameson Alcoholic Drinks APAC 4.0
270 JKMaxx Paints Business & Industrial APAC 4.0
270 Jollibee Retail APAC 4.0
270 Kotak Mahindra Bank Financial Services APAC 4.0
270 Lenovo Technology & Electronics APAC 4.0
270 Lipton Soft Drinks APAC 4.0
270 Mahindra Tractors Business & industrial APAC 4.0
270 Mangaldeep Household & Domestic APAC 4.0
270 Mastercard Financial Services APAC 4.0
270 Maybank Financial services APAC 4.0
270 mCanvas Technology & Electronics APAC 4.0
270 MoveIt Transport & tourism APAC 4.0
270 Moxa Financial services APAC 4.0
270 MTV Media & Publishing APAC 4.0
270 Nothing Technology Limited Technology & Electronics APAC 4.0
270 OCBC Financial services APAC 4.0
270 Olagud Food APAC 4.0
270 P.D. Hinduja Hospital Pharma & healthcare APAC 4.0
270 Payless Retail APAC 4.0
270 Philips Household & Domestic APAC 4.0
270 Phosphalugel Pharma & Healthcare APAC 4.0
270 Pocari Sweat Soft drinks APAC 4.0
270 Policybazaar Financial services APAC 4.0
270 Pop Mie Food APAC 4.0
270 Promil Food APAC 4.0
270 Shelcal 500 Pharma & healthcare APAC 4.0
270 Silk Soft Drinks APAC 4.0
270 Sim Thăng Long Telecoms & utilities APAC 4.0
270 SOFY Toiletries & cosmetics APAC 4.0
270 SonyLiv Media & Publishing APAC 4.0
270 Suntory PepsiCo Vietnam Beverage Soft Drinks APAC 4.0
270 Supermom Technology & electronics APAC 4.0
270 Thailand Convention and Exhibition Bureau Non-profit, public sector & education APAC 4.0
270 TikTok Media & Publishing APAC 4.0
270 TM Telecoms & Utilities APAC 4.0
270 TRESemme Toiletries & Cosmetics APAC 4.0
270 True Online Telecoms & Utilities APAC 4.0
270 Ujjivan Small Finance Bank Financial Services APAC 4.0
270 USHA Household & domestic APAC 4.0
270 Zepto Retail APAC 4.0