Top Agency Networks Global 2025
Zenith
Overall rank
#16
Points
387.3
Awards won
18
Finalists
39
Best in Show
0
Gold
4
Silver
1
Bronze
13
Finalist
39
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 7UP - SUPER DUPER REFRESHMENT | 7Up | PepsiCo | Zenith | Vietnam | Real Time Marketing | Smarties APAC | Finalist |
| AURAFINA | AURAFINA | Suntory | Zenith | Vietnam | Future Forward Technology Marketing | Smarties APAC | Bronze |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Personalization | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist (2) |
| Make Next Bank to Next Level | Next Bank | Next Bank | Zenith | Taiwan | Real Time Marketing | Small Budget, Big Impact | Smarties APAC | Finalist (2) |
| MIRINDA - LET'S MAKE THE WORLD PLAYFUL | Mirinda | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Relief with Care. Her Voice, Her Strength | Panadol | Haleon | Zenith | Taiwan | Social Media Marketing | Smarties APAC | Gold |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| TECH-POWERED REVIVE SWEAT CLUB | Revive | Suntory | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
| Unlocking the Path from Local to Global Selling | Amazon | Amazon | Zenith | Taiwan | Innovative Use of AI in Advertising | Smarties APAC | Gold |
| “Kit to Kat” - Valentine’s Day | KitKat | Nestle | Zenith | India | Brand Experience | Smarties India | Finalist |
| From Feeling to Owning: India’s Bone Health Pledge | Shelcal 500 | Torrent Group | Zenith | India | Cross Digital Media Marketing | Smarties India | Finalist |
| From Inbox to Impact: Diageo email revolution | TheBar | Diageo | Zenith | India | Customer Journey Marketing - Lead Generation / CRM | AI-Powered Audience Engagement | Smarties India | Finalist (2) |
| Hero Success: Driving 60x ROI via Data Clean Room | Hero MotoCorp | Hero Motors Company | Zenith | India | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Smarties India | Bronze, Finalist |
| How Ask Nestle’s Integrated Search Strategy Wins | Nestle | Nestle | Zenith | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| KitKat & Candy Crush team up for sweeter breaks! | KitKat | Nestle | Zenith | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| NESCAFÉ RTD's Gen Z Win via Gaming Campaign | Nescafe | Nestle | Zenith | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Oral Health Matters: Purpose-Driven FMCG Shift | Sensodyne | Haleon | Zenith | India | Brand Purpose / Activism | Smarties India | Bronze |
| Parle G- Genius 3 Minute TVC challenging tradition | Parle-G | Parle Products | Zenith | India | Social Impact Marketing | Smarties India | Bronze |
| LEGO Brand's Power of Play During Ramadhan | The LEGO Group | KIRKBI | Zenith | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| LEGO Ramadhan: Big Screens, Bigger Bonds | The LEGO Group | KIRKBI | Zenith | Indonesia | Connected TV | Smarties Indonesia | Bronze |
| My Spotify: Where Your Feelings Play | Spotify | Spotify | Zenith | Indonesia | AI-Driven Creative Excellence | Smarties Indonesia | Finalist |
| TikTok Teen Safety #SalingJaga | TikTok | ByteDance | Zenith | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
| 7UP - AI-Powered Instant Commerce | 7UP | PepsiCo | Zenith | Vietnam | Real Time Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Finalist (2) |
| AURAFINA | AURAFINA | Suntory | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Customer (CX) / User Experience (UX) & Design | Future Forward Technology Marketing | Smarties Vietnam | Gold, Silver, Finalist (2) |
| Boss Coffee - A Sip of Recognition | Boss Coffee | Suntory | Zenith | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Bronze |
| Connected TV In Our Eyes | Suntory PepsiCo Vietnam Beverage | Suntory | Zenith | Vietnam | Connected TV | Smarties Vietnam | Finalist |
| Johnson's Baby - The Promise from Day 1 | Johnson's Baby | Kenvue | Zenith | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties Vietnam | Finalist (2) |
| Lay's: A Soundmate Snack For Stardom | Lay's | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| STING: Powering Underdogs, Dominating the Game | Sting | PepsiCo | Zenith | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Gold |
| Tu brillo lo vale | L'Oréal | L'Oréal | Zenith | Argentina | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Comercio Electrónico Innovador Integrado y Transmisión en Vivo (Integrated E-commerce Innovation & Live Streaming) | Smarties LATAM | Finalist (2) |
| Forever Revitalizing: The Algorithm of Attraction | Royal Commission of AlUla | Government of Saudi Arabia | Zenith | Saudi Arabia | Data Insights / Contextual Marketing | Smarties KSA | Bronze |
| 7UP - AI-Powered Instant Commerce | 7UP | PepsiCo | Zenith | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties X | Finalist |
| 7UP - SUPER DUPER REFRESHMENT | 7UP | PepsiCo | Zenith | Vietnam | Instant Impact / Promotion | Smarties X | Finalist |
| AURAFINA | AURAFINA | Suntory | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties X | Finalist (3) |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Bronze |
| My Spotify: Where Your Feelings Play | Spotify | Spotify | Zenith | Indonesia | AI-Driven Creative Excellence | Smarties X | Finalist |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Bronze, Finalist |