MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Zenith


Overall Rank: 15
Points: 405.9
Awards Won: 37
Finalist(s) Achieved: 21

Best in Show(s) Won: 0
Gold(s) Won: 10
Silver(s) Won: 14
Bronze(s) Won: 13
Region: Global
Network: Publicis Groupe

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Hunting the haunting

20th Century Studios

The Walt Disney Company

Zenith

Taiwan

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Bronze

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Zenith

Vietnam

WEB 3.0 Technologies Marketing

Smarties APAC

Silver

LET AI TAKE YOU HOME THIS T?T

Pepsi

PepsiCo

Zenith

Vietnam

Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing

Smarties APAC

Silver, Finalist

LAY'S SMILE IS THE NEW YEAR FORTUNE

Lay's

PepsiCo

Zenith

Vietnam

Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement

Smarties APAC

Bronze, Finalist (2)

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Zenith

Vietnam

Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Gold, Silver

LET AI TAKE YOU HOME THIS T?T

Pepsi

PepsiCo

Zenith

Vietnam

AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising

Smarties X

Bronze (2), Finalist

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Zenith

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties X

Silver

THIRSTY UNDER THIRTY

Suntory

Suntory

Zenith

Vietnam

Short or Long Form Video

Smarties X

Gold

“Kit to Kat” - Valentine’s Day

KitKat

Nestle

Zenith

India

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties India

Finalist

When GenZs took a breaking love break!

KitKat

Nestle

Zenith

India

Social Media Marketing

Smarties India

Gold

When India had its #fingerscrossed!

KitKat

Nestle

Zenith

India

Cross Digital Media Marketing

Smarties India

Bronze

Kayang Kaya ng Filipina by Visa

Visa

Visa

Zenith

Philippines

Instant Impact / Promotion

Smarties Philippines

Finalist

Water Drinks Gatorade

Gatorade

PepsiCo

Zenith

Philippines

Instant Impact / Promotion

Smarties Philippines

Finalist

BEING A BREADWINNER, I DARE NOT TO GET TIRED

Suntory

Suntory

Zenith

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Bronze

GET OUT FOR LIFE

7Up

PepsiCo

Zenith

Vietnam

Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing

Smarties Vietnam

Bronze, Finalist

LAY'S SMILE IS THE NEW YEAR FORTUNE

Lay's

PepsiCo

Zenith

Vietnam

Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence

Smarties Vietnam

Silver, Bronze, Finalist (3)

LAY'S: THE IRRESTIBLE LAST PIECE

Lay's

PepsiCo

Zenith

Vietnam

Cross Digital Media Marketing | Brand Experience

Smarties Vietnam

Bronze, Finalist

LET AI TAKE YOU HOME THIS T?T

Pepsi

PepsiCo

Zenith

Vietnam

AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Gold, Silver, Finalist (3)

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Zenith

Vietnam

Brand Experience | Cross Digital Media Marketing

Smarties Vietnam

Finalist (2)

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Zenith

Vietnam

WEB 3.0 Technologies Marketing

Smarties Vietnam

Bronze

THIRSTY UNDER THIRTY

Suntory

Suntory

Zenith

Vietnam

Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Social Impact Marketing

Smarties Vietnam

Bronze (2), Finalist

The Cookies & Cream Guy

Nescafe

Nestle

Zenith

United Arab Emirates

Social Media Marketing

Smarties MENA

Bronze

Ride to Freedom

Dosy

Dosy

Zenith

United Arab Emirates

Best in Show | Brand Purpose / Activism | Small Budget, Big Impact | Social Impact Marketing | Diversity  &  Inclusion | Integrated Ecommerce Innovation

Smarties MENA

Gold (2), Silver (3)

10 Questions Before Your Coffee Gets Cold

Nescafe

Nestle

Zenith

United Arab Emirates

Social Media Marketing | Creator / Influencer / Celebrity Marketing

Smarties MENA

Gold, Silver

WhatsApp Oman

Omantel

Government of Oman

Zenith

United Arab Emirates

Real Time Marketing | Social Messaging / Chat Apps / Text Messaging | Small Budget, Big Impact

Smarties MENA

Gold (2), Silver

Mixes Make Cooking Easy

Maggi

Nestle

Zenith

United Arab Emirates

Omnichannel Marketing

Smarties MENA

Silver

Maqroo

Omantel

Government of Oman

Zenith

United Arab Emirates

Social Impact Marketing | Diversity  &  Inclusion | Brand Experience

Smarties MENA

Silver (2), Finalist

FEAR

Dosy

Dosy

Zenith

United Arab Emirates

Short or Long Form Video

Smarties MENA

Finalist

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Zenith

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Zenith

Vietnam

Social Impact Marketing

Smarties Vietnam

Gold