MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks Global 2025

Serviceplan

Overall rank

#13

Points

426.0

Awards won

32

Finalists

21

Region
Global
Best in Show 2
Gold 11
Silver 12
Bronze 7
Finalist 21

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Rainbow Wool Schäferei Stücke Schäferei Stücke Serviceplan Germany Diversity and Inclusive Excellence | Product and / or Service Launch Smarties Europe Gold, Silver
RÜGENWALDER MÜHLE #WURSTPROMOTER Rügenwalder Mühle Pfeifer & Langen Mediaplus Germany Social Media Marketing | Small Budget, Big Impact Smarties Europe Bronze, Finalist
Screen2Save FREE2MOVE Stellantis Mediaplus Germany 0 | Social Impact Marketing | Brand Purpose / Activism | Real Time Marketing Smarties Europe Best in Show, Gold, Silver (2)
Rainbow Wool Schäferei Stücke Schäferei Stücke Serviceplan Germany Product and / or Service Launch | Diversity and Inclusive Excellence | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion Smarties DACH Gold (2), Silver, Finalist
Rainbow Wool Schäferei Stücke Schäferei Stücke Mediaplus Germany Product and / or Service Launch | Diversity and Inclusive Excellence | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion Smarties DACH Gold (2), Silver, Finalist
RÜGENWALDER MÜHLE #WURSTPROMOTER Rügenwalder Mühle Pfeifer & Langen Mediaplus Germany Social Media Marketing Smarties DACH Gold
Screen2Save FREE2MOVE Stellantis Mediaplus Germany 0 | Product and / or Service Launch | Social Impact Marketing | Brand Purpose / Activism Smarties DACH Best in Show, Gold, Silver, Finalist
AI Journey Design: Precision & Leads Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Innovative Use of AI in Advertising | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM Smarties MEA Bronze (2), Finalist
NE.R.O. AI: Toyota’s Cookieless Precision Engine Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Data Insights / Contextual Marketing | Small Budget, Big Impact | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising Smarties MEA Silver, Bronze, Finalist (2)
Persona AI Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia AI-Powered Audience Engagement Smarties MEA Finalist
WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Gaming, Gamification & E-Sports | Integrated E-commerce Innovation & Live Streaming | Real Time Marketing Smarties MENA Gold, Finalist (2)
AI Journey Design: Precision & Leads Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Customer Journey Marketing - Lead Generation / CRM Smarties KSA Gold
NE.R.O. AI: Toyota’s Cookieless Precision Engine Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Performance Marketing | Small Budget, Big Impact Smarties KSA Gold, Silver (3), Bronze (2)
Persona AI Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Cross Digital Media Marketing | Small Budget, Big Impact | AI-Powered Audience Engagement Smarties KSA Finalist (3)
Ramadan-Optimized Lead Gen: Toyota's Cultural CRM Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Customer Journey Marketing - Lead Generation / CRM Smarties KSA Finalist
Right Car. Right Context. Right Now Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Real Time Marketing Smarties KSA Finalist
Static to Streaming: Real-Time Media in Motion Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Real Time Marketing Smarties KSA Finalist
Toyota’s Data-Driven Ramadan Campaign with Empathy Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Data Insights / Contextual Marketing Smarties KSA Finalist
Toyota’s Storytelling Across Key Ramadan Moments Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Short or Long Form Video Smarties KSA Finalist
WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. Jameel Motorsport Abdul Latif Jameel Mediaplus Saudi Arabia Creator / Influencer / Celebrity Marketing | Gaming, Gamification & E-Sports | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing Smarties KSA Bronze, Finalist (3)
Rainbow Wool Schäferei Stücke Schäferei Stücke Serviceplan Germany Diversity and Inclusive Excellence Smarties X Silver
Rainbow Wool Schäferei Stücke Schäferei Stücke Mediaplus Germany Diversity and Inclusive Excellence Smarties X Silver