Top Advertisers Global 2025
Abbott
Overall rank
#6
Points
246.0
Awards won
24
Finalists
4
Best in Show
0
Gold
11
Silver
6
Bronze
7
Finalist
4
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Smarties APAC | Bronze, Finalist |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Personalization | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties APAC | Gold, Silver, Bronze (2) |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Brand Purpose / Activism | Cross Digital Media Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold (2), Silver, Bronze |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Short or Long Form Video | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Vietnam | Gold (5), Silver, Finalist (2) |
| Pediasure boosts sales with data & personalization | PediaSure | Abbott | Spark Foundry | Philippines | Personalization | Smarties Philippines | Bronze |
| Pediasure boosts sales with data & personalization | PediaSure | Abbott | Wagawin | Philippines | Personalization | Smarties Philippines | Bronze |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties X | Gold, Silver (2), Bronze |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties X | Gold (2), Silver, Finalist |