Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Europe 2018

Top 10 ranking

Points by company

Full results

Rank Agency Network Region Points
1 Mindshare Worldwide Europe 286.5
2 Serviceplan Europe 204.7
3 Havas Media Group Europe 189.5
4 OMD Worldwide Europe 168.5
5 MediaCom Europe 125.0
6 ZenithOptimedia Europe 90.4
7 IPG Mediabrands Europe 79.6
8 GroupM Europe 73.9
9 Havas Worldwide Europe 65.2
10 Starcom Europe 64.1
11 Leo Burnett Europe 61.4
12 McCann Worldgroup Europe 60.0
13 BBDO Worldwide Europe 30.0
13 Jung von Matt Europe 30.0
15 Saatchi & Saatchi Europe 28.1
16 Blue 449 Europe 21.3
17 Wunderman Thompson Europe 20.6
18 TBWA Worldwide Europe 20.0
19 Isobar Europe 16.6
20 The&Partnership Europe 8.5
21 VMLY&R Europe 5.6
22 Dentsu Aegis Network Europe 5.0
23 Publicis Worldwide Europe 4.3
24 Tribal Worldwide Europe 4.0