Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Foundation to Combat Antisemitism | North America | 92.8 |
| 2 | Unilever | North America | 86.3 |
| 3 | Ally | North America | 72.8 |
| 4 | Wampole | North America | 65.7 |
| 5 | General Mills | North America | 61.4 |
| 6 | BP | North America | 55.7 |
| 7 | Government of USA | North America | 50.0 |
| 8 | Plug Entertainment | North America | 42.8 |
| 8 | Warner Bros. Discovery | North America | 42.8 |
| 10 | Recruit Holdings | North America | 35.7 |
| 11 | The Wine Group | North America | 35.0 |
| 12 | Upside | North America | 28.6 |
| 13 | Kraft Heinz Company | North America | 25.7 |
| 13 | Reckitt | North America | 25.7 |
| 13 | Samsung | North America | 25.7 |
| 16 | Tyson Foods | North America | 18.6 |
| 17 | Hilton Worldwide | North America | 17.1 |
| 17 | Morgan Stanley | North America | 17.1 |
| 17 | Parkland Corporation | North America | 17.1 |
| 20 | Amazon | North America | 12.8 |
| 21 | PreVue | North America | 9.3 |
| 22 | Ad Council | North America | 8.6 |
| 22 | AT&T | North America | 8.6 |
| 22 | Procter & Gamble | North America | 8.6 |
| 25 | adidas | North America | 5.0 |
| 26 | Blaze Pizza | North America | 4.3 |
| 26 | Bob Evans | North America | 4.3 |
| 26 | Huntington Bancshares Incorporated | North America | 4.3 |
| 26 | QuikTrip | North America | 4.3 |
| 26 | Starmark | North America | 4.3 |