Presenting The Smarties Türkiye 2025 Winners

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Nogger Full Karamel

Türkiye Best In Show

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger Full Karamel

Credits

Eser Lapanta, General Manager, The Magnum Ice Cream Company

Helin Tural, Marketing Manager, The Magnum Ice Cream Company

Başak Toker, Senior Assistant Brand Manager, The Magnum Ice Cream Company

Cansu Ekiz, Senior Assistant Brand Manager, The Magnum Ice Cream Company

Ertuğ Tuğalan, Chief Creative Officer, Medina Turgul DDB

Canan Ayvacı, Chief Commercial Officer, Medina Turgul DDB

Ahmet Terzioğlu, Executive Creative Director, Medina Turgul DDB

Cem Erguvan, Creative Director, Medina Turgul DDB

İpek Şurdum, Creative Group Head, Medina Turgul DDB

Yeşim Çelik, Art Director, Medina Turgul DDB

Mert Bostancı, Art Director, Medina Turgul DDB

Tolga Postacı, Copy Writer, Medina Turgul DDB

İpek Demir, Art Director, Medina Turgul DDB

Pelin Toykan Gündem, Group Account Director, Medina Turgul DDB

Asena Cansu Böke, Account Director, Medina Turgul DDB

Şeyma Tekin, Account Manager, Medina Turgul DDB

Berkant Avcı, Chief Strategy Officer, Medina Turgul DDB

Beste Atasoy, Strategy Director, Medina Turgul DDB

Can Taşkın, Agency Producer, Medina Turgul DDB

Ümit Bak, Agency Producer, Medina Turgul DDB

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Purpose Driven Marketing

Türkiye – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Son Dakika Koltuğum

Akbank and Akbank for

Son Dakika Koltuğum

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Gold Winner

GHOST TOWN

CarrefourSA and CarrefourSA for

GHOST TOWN

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Silver Winner

Upcycling For The Future

Akbank and Zon Global for

Upcycling For The Future

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Silver Winner

Allianz Bir Kız Gelecek 50+1

Allianz and Mindshare Turkey for

Allianz Bir Kız Gelecek 50+1

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Bronze Winner

ATİK AİLESİ İLE YOK BÖYLE KAMP

TEMA Foundation and Senfonico / Tema Vakfı for

ATİK AİLESİ İLE YOK BÖYLE KAMP

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Bronze Winner

(home)icide - eve gidince yas

Vodafone Turkey and VML Istanbul for

(home)icide - eve gidince yas

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Purpose Driven Marketing

Türkiye – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

GHOST TOWN

CarrefourSA and CarrefourSA for

GHOST TOWN

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Gold Winner

The Breast Exam Issue

Allianz and Concept for

The Breast Exam Issue

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Silver Winner

Beko Kadının İşi Gücü Uzak Şehir

Arçelik AŞ and Mindshare Turkey for

Beko Kadının İşi Gücü Uzak Şehir

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Silver Winner

ATİK AİLESİ İLE YOK BÖYLE KAMP

TEMA Foundation and Senfonico / Tema Vakfı for

ATİK AİLESİ İLE YOK BÖYLE KAMP

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Bronze Winner

Son Dakika Koltuğum

Akbank and Akbank for

Son Dakika Koltuğum

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Bronze Winner

Upcycling For The Future

Akbank and Zon Global for

Upcycling For The Future

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Purpose Driven Marketing

Türkiye – Diversity and Inclusive Excellence

The Diversity and Inclusive Excellence category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more equitable society.

Gold Winner

TARIMIN KADIN YILDIZLARI - EGE'DEN HASAT BEZELYE

SUPERFRESH and SALVO for

TARIMIN KADIN YILDIZLARI - EGE'DEN HASAT BEZELYE

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Gold Winner

Allianz Bir Kız Gelecek 50+1

Allianz and Mindshare Turkey for

Allianz Bir Kız Gelecek 50+1

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Silver Winner

That's a Woman for Your

Vodafone Turkey and VML Istanbul for

That's a Woman for Your

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Silver Winner

Beko Kadının İşi Gücü Uzak Şehir

Arçelik AŞ and Mindshare Turkey for

Beko Kadının İşi Gücü Uzak Şehir

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Marketing Impact

Türkiye – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technologies to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire and connect with their audiences creating a 360-customer experience.

Gold Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Gold Winner

Nogger "Atıştırmalık Değil Doymalık Kampanya"

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger "Atıştırmalık Değil Doymalık Kampanya"

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Silver Winner

Sincaplar Şehre İndi

Fellas and / Fellas for

Sincaplar Şehre İndi

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Silver Winner

Magnum Bakery

The Magnum Company and Golin İstanbul for

Magnum Bakery

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Silver Winner

Börgır

TAB Gıda and MG Media for

Börgır

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Bronze Winner

CLEAR EFSANELER TURNUVASI

Unilever and Ogilvy 4129 for

CLEAR EFSANELER TURNUVASI

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Bronze Winner

Doritos Dolutos

PepsiCo Türkiye and NaysWorks for

Doritos Dolutos

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Bronze Winner

Men Burn Too

Migros and MullenLowe / MullenLowe Istanbul for

Men Burn Too

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Marketing Impact

Türkiye – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Nogger Full Karamel

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger Full Karamel

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Gold Winner

Hepsiburada Scorecode

Hepsiburada and Concept Istanbul for

Hepsiburada Scorecode

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Silver Winner

Volcano Demirel

The Magnum Ice Cream Company and VML Türkiye / Reboom for

Volcano Demirel

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Silver Winner

İstanbul Festivali 2025 - From Query to Crowd

İstanbul Festivali and Sempeak Digital Media Agency for

İstanbul Festivali 2025 - From Query to Crowd

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Bronze Winner

Magnum - Redefining Pleasure through Conversion

The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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Bronze Winner

Back to School: Half on Us!

Rent Go and OPTDCOM for

Back to School: Half on Us!

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Marketing Impact

Türkiye – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technologies like programmatic, and/or using AI & automation for personalization and predictive analysis to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty and retention.

Gold Winner

GetirFood - Big5 Main Sponsorship

Getir and SocialFamous for

GetirFood - Big5 Main Sponsorship

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Silver Winner

İstanbul Festivali 2025 - From Query to Crowd

İstanbul Festivali and Sempeak Digital Media Agency for

İstanbul Festivali 2025 - From Query to Crowd

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Silver Winner

Renault Driving Academy - Messaging Ads

Renault MAİS and OMD / OMD - RENAULT for

Renault Driving Academy - Messaging Ads

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Bronze Winner

Hybrid Customer Prediction Modeling Project

Migros Ticaret A.Ş. and Migros Ticaret A.Ş. for

Hybrid Customer Prediction Modeling Project

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Bronze Winner

Business Upgrade Dynamic Offer

Turkish Airlines and VOBIO / for

Business Upgrade Dynamic Offer

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Marketing Impact

Türkiye – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced, or reintroduced, products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Doritos x Ruffles SWAP

PepsiCo and OMD Türkiye for

Doritos x Ruffles SWAP

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Gold Winner

Omo - Dünyanın En Kısa Sponsorluğu

Unilever and MullenLowe Istanbul for

Omo - Dünyanın En Kısa Sponsorluğu

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Silver Winner

Nogger Full Karamel

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger Full Karamel

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Silver Winner

FENERBAHÇE x adidas İş Birliği Lansmanı 2025

adidas and The Planner Co for

FENERBAHÇE x adidas İş Birliği Lansmanı 2025

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Silver Winner

Gercek Tenn Gercek His

Sanipak and VML Türkiye / Sanipak OKEY for

Gercek Tenn Gercek His

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Bronze Winner

Biraz da Cif Krem Mucizesini mi Övsek?

Unilever and MullenLowe Istanbul for

Biraz da Cif Krem Mucizesini mi Övsek?

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Bronze Winner

Aktifleşen Rexona Oyuna Giriyor

Unilever and Punch BBDO / Rexona for

Aktifleşen Rexona Oyuna Giriyor

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Bronze Winner

Dove Sugar Cookie

Unilever Turkiye and PHD Turkiye for

Dove Sugar Cookie

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Marketing Impact

Türkiye – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions using programmatic platforms, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content via various platforms that include programmatic which resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Nogger Full Karamel

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger Full Karamel

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Gold Winner

Elti Kıskandıran Kase

IKEA and TBWA / İstanbul for

Elti Kıskandıran Kase

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Silver Winner

The Most Viral Recipe for Love: Teashake

The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Silver Winner

A One-Day Starbucks

Alshaya Group Turkey and Puck Global for

A One-Day Starbucks

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Bronze Winner

Hepsiburada Scorecode

Hepsiburada and Concept Istanbul for

Hepsiburada Scorecode

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Marketing Impact

Türkiye – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Son Dakika Koltuğum

Akbank and Akbank for

Son Dakika Koltuğum

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Gold Winner

Billboard Hack

Tıkla Gelsin and PANENKA for

Billboard Hack

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Silver Winner

Twister Pickle Mickle - Too Good to be True

The Magnum Ice Cream Company and Pixiu Agency for

Twister Pickle Mickle - Too Good to be True

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Silver Winner

Grok Söylesin

Turknet and Consciouslab / Turknet for

Grok Söylesin

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Bronze Winner

SUPERFRESH PIZZA -WE ASKED THE FULL ONES

BESLER and OPNForte for

SUPERFRESH PIZZA -WE ASKED THE FULL ONES

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Bronze Winner

Ford Trucks Gece Kulübü

Ford Otosan and Mindshare / Mindshare Turkey for

Ford Trucks Gece Kulübü

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Impact Media

Türkiye – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints like TV, print, radio, outdoor - D/OOH, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple touchpoints on their journey.

Gold Winner

Daha Tatlı Daha Çekici

Unilever and MullenLowe Istanbul for

Daha Tatlı Daha Çekici

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Gold Winner

Cornetto x Yetenek Sizsiniz Türkiye

The Magnum Ice Cream Company and CIRCUS for

Cornetto x Yetenek Sizsiniz Türkiye

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Silver Winner

Maybelline Icon

L'Oréal Türkiye and Publicis Groupe Türkiye for

Maybelline Icon

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Silver Winner

That’s The Bid Way

Sahibinden.com and Concept İstanbul for

That’s The Bid Way

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Silver Winner

Omo - Dünyanın En Kısa Sponsorluğu

Unilever and MullenLowe Istanbul for

Omo - Dünyanın En Kısa Sponsorluğu

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Bronze Winner

Yumoş Outdoor Effect

Unilever and VML Türkiye / Reboom for

Yumoş Outdoor Effect

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Bronze Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Impact Media

Türkiye – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that integrates the diversity of digital platforms to create an engaging, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Algida Umbrella Hunt

The Magnum Ice Cream Company and Pixiu Agency for

Algida Umbrella Hunt

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Gold Winner

Daha Tatlı Daha Çekici

Unilever and MullenLowe Istanbul for

Daha Tatlı Daha Çekici

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Silver Winner

Biraz da Cif Krem Mucizesini mi Övsek?

Unilever and MullenLowe Istanbul for

Biraz da Cif Krem Mucizesini mi Övsek?

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Silver Winner

The Most Viral Recipe for Love: Teashake

The Magnum Ice Cream Company & PepsiCo and Pixiu Agency / Reboom for

The Most Viral Recipe for Love: Teashake

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Silver Winner

Nogger "Atıştırmalık Değil Doymalık Kampanya"

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger "Atıştırmalık Değil Doymalık Kampanya"

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Bronze Winner

Cornetto Max'la Aç Kapılarını Yaza

The Magnum Ice Cream Company and MullenLowe İstanbul / MullenLowe Istanbul for

Cornetto Max'la Aç Kapılarını Yaza

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Bronze Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Bronze Winner

Sincaplar Şehre İndi

Fellas and / Fellas for

Sincaplar Şehre İndi

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Impact Media

Türkiye – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Twister Pickle Mickle - Too Good to be True

The Magnum Ice Cream Company and Pixiu Agency for

Twister Pickle Mickle - Too Good to be True

Watch Video | Credits

Gold Winner

Doritos x Ruffles SWAP

PepsiCo and OMD Türkiye for

Doritos x Ruffles SWAP

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Silver Winner

Nogger Full Karamel

The Magnum Ice Cream Company and Medina Turgul DDB for

Nogger Full Karamel

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Silver Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Silver Winner

#KuaförümÖnerdiAldım

L'Oréal Türkiye and Publicis Groupe Türkiye for

#KuaförümÖnerdiAldım

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Bronze Winner

Cif - If You Know It, You’ll Love It

Unilever Türkiye and Sobraz İletişim / Reboom / PHD Türkiye / Tem Network for

Cif - If You Know It, You’ll Love It

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Bronze Winner

Cappy Bubble AI Filter

The Coca-Cola Company and Essencemediacom for

Cappy Bubble AI Filter

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Bronze Winner

CLEAR EFSANELER TURNUVASI

Unilever and Ogilvy 4129 for

CLEAR EFSANELER TURNUVASI

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Impact Media

Türkiye – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

ATİK AİLESİ İLE YOK BÖYLE KAMP

TEMA Foundation and Senfonico / Tema Vakfı for

ATİK AİLESİ İLE YOK BÖYLE KAMP

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Gold Winner

Amazon Prime Day İndirim Avcıları

Amazon and Ennfluencer for

Amazon Prime Day İndirim Avcıları

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Silver Winner

Dove Sugar Cookie

Unilever Türkiye and 51 DIGITAL for

Dove Sugar Cookie

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Silver Winner

Cornetto Max'la Aç Kapılarını Yaza

The Magnum Ice Cream Company and MullenLowe İstanbul / MullenLowe Istanbul for

Cornetto Max'la Aç Kapılarını Yaza

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Silver Winner

"Tuna Tavus İçin De Doymalık Kampanya"

The Magnum Ice Cream Company and Medina Turgul DDB for

"Tuna Tavus İçin De Doymalık Kampanya"

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Bronze Winner

Calve’s “Evdeki Sos Ban Ban”

Unilever and 51 DIGITAL for

Calve’s “Evdeki Sos Ban Ban”

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Bronze Winner

DIMES Cool Lime Mix - Very Delicious

DIMES and Reklamania Creative for

DIMES Cool Lime Mix - Very Delicious

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Impact Media

Türkiye – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Akbank T.A.Ş.

Akbank T.A.Ş. and Teamfluencer / Akbank for

Akbank T.A.Ş.

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Silver Winner

Logitech G Play Days: Turning Play into Power

Logitech Turkey and A&B Communication for

Logitech G Play Days: Turning Play into Power

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Silver Winner

Olips - Win with the Holipsers

Mondelēz International and Publicis Groupe Türkiye for

Olips - Win with the Holipsers

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Silver Winner

Ruffles Moon

PepsiCo and OMD Türkiye for

Ruffles Moon

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Bronze Winner

Ozmo Adventure Land

Şölen Chocolate and Puck Global for

Ozmo Adventure Land

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Bronze Winner

Portuma X Akbank

Akbank and Portuma for

Portuma X Akbank

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Emerging Tech Marketing

Türkiye – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages delivered through the usage of technology platforms like programmatic, showcasing offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Silver Winner

Akbank T.A.Ş.

Akbank T.A.Ş. and Teamfluencer / Akbank for

Akbank T.A.Ş.

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Silver Winner

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Silver Winner

İstanbul Festivali 2025 - From Query to Crowd

İstanbul Festivali and Sempeak Digital Media Agency for

İstanbul Festivali 2025 - From Query to Crowd

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Bronze Winner

Cheetos Teads

PepsiCo and Omd Türkiye / OMD Türkiye for

Cheetos Teads

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Emerging Tech Marketing

Türkiye – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Gold Winner

Uludağ Limonata Offline2Online Medya Kurgusu

Uludağ İçecek and Growity / Tooplay for

Uludağ Limonata Offline2Online Medya Kurgusu

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Silver Winner

Nescafe Xpress National Promo

Nestle and Mindshare for

Nescafe Xpress National Promo

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Silver Winner

BYD - Build Your Data

BYD Türkiye and Universal McCann Turkiye for

BYD - Build Your Data

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Bronze Winner

Penti Loves Saude - Carbon Reduction

Penti and WPP Media / T&P for

Penti Loves Saude - Carbon Reduction

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Emerging Tech Marketing

Türkiye – Connected TV

This category celebrates the most effective and innovative campaigns using Connected TV programmatic platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Gold Winner

Magnum - Redefining Pleasure through Conversion

The Magnum Ice Cream Company and PHD Media Turkiye for

Magnum - Redefining Pleasure through Conversion

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Silver Winner

Lay’s Flavour Voting Campaign

OMD Turkey and TVekstra for

Lay’s Flavour Voting Campaign

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Bronze Winner

Terra Pizza Interactive CTV Campaign

Terra Pizza and WPP Media / TVekstra for

Terra Pizza Interactive CTV Campaign

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Bronze Winner

Pınar Protein Milk Live Volleyball Commentaries

Pınar Protein and DENTSU / TVekstra for

Pınar Protein Milk Live Volleyball Commentaries

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Emerging Tech Marketing

Türkiye – Future Forward Technology Marketing

Future Forward Technology Marketing category focuses on all things built with a futuristic view in the areas of Audio/Voice/Sonic/Spatial/AR/VR/NFT recognizing campaigns that innovatively use emerging future technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

LenovoYogaAuraEdition #yourauraislimitless AlaraX

Lenovo and Carat for

LenovoYogaAuraEdition #yourauraislimitless AlaraX

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Silver Winner

With 5.5G technology, dreams come true!

Vodafone Turkey and VML Istanbul for

With 5.5G technology, dreams come true!

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Bronze Winner

Bosch Home Appliances - Unlimited 10

BSH and Initiative for

Bosch Home Appliances - Unlimited 10

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E-commerce marketing

Türkiye – Integrated E-commerce Innovation & Live Streaming

The Integrated E-commerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degree digital strategies including live video content into e-commerce platforms to enhance the e-commerce experiences, masterfully combine various digital tools and strategies to revolutionize the e-commerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

Hepsiburada Scorecode

Hepsiburada and Concept Istanbul for

Hepsiburada Scorecode

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Gold Winner

Amazon Prime Day İndirim Avcıları

Amazon and Ennfluencer for

Amazon Prime Day İndirim Avcıları

Watch Video | Credits

Silver Winner

Gapless Night

Sanipak and VML / Okey for

Gapless Night

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Bronze Winner

Solo - Cleaning Mode Is Next To Auxiliary Power

Sanipak and Inmedia360 for

Solo - Cleaning Mode Is Next To Auxiliary Power

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E-commerce marketing

Türkiye – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Silver Winner

Amazon x Versuni Branded Box

Versuni and Pixiu Agency for

Amazon x Versuni Branded Box

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Silver Winner

Arçelik Omni-Impact: The Power of Digital In-Store

Arçelik Türkiye and OneIngage | InMedia360 / Arçelik Türkiye for

Arçelik Omni-Impact: The Power of Digital In-Store

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Bronze Winner

Turning Offline Data and Receipts into Digital

P&G and Hype / Kaizen Technology for

Turning Offline Data and Receipts into Digital

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Bronze Winner

Braunshop-Digitizing Offline Sales

P&G and Hype for

Braunshop-Digitizing Offline Sales

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Creative & Innovation Impact

Türkiye – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences, online and/or offline, through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Silver Winner

Elidor Beauty House

Unilever and SOBRAZ for

Elidor Beauty House

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Silver Winner

Banabak-Effortless Cashback Experience

P&G and Hype / Kaizen Technology for

Banabak-Effortless Cashback Experience

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Bronze Winner

Crosswalk Accident Chart

Tuzla Municipality and Concept for

Crosswalk Accident Chart

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Bronze Winner

Doritos La'Chef

PepsiCo and OMD Türkiye for

Doritos La'Chef

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Creative & Innovation Impact

Türkiye – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Silver Winner

Share a Coke - Search a Coke

The Coca-Cola Company and Essencemediacom for

Share a Coke - Search a Coke

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Silver Winner

New Generation of TV Integration with Carte d'Or

The Magnum Ice Cream Company and CIRCUS for

New Generation of TV Integration with Carte d'Or

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Silver Winner

Amazon Prime Day İndirim Avcıları

Amazon and Ennfluencer for

Amazon Prime Day İndirim Avcıları

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Bronze Winner

Share A Coke - Sync Project

The Coca-Cola Company and Essencemediacom for

Share A Coke - Sync Project

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Bronze Winner

Akbank T.A.Ş.

Akbank T.A.Ş. and Teamfluencer / Akbank for

Akbank T.A.Ş.

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Bronze Winner

How Turkcell Pasaj Increases Revenue by 150%

Turkcell Pasaj and Netmera for

How Turkcell Pasaj Increases Revenue by 150%

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Creative & Innovation Impact

Türkiye – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Axe Şeker Oğlan

Unilever and MullenLowe İstanbul for

Axe Şeker Oğlan

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Silver Winner

Şişecam - O'nun Yazdığı Filmler

Şişecam and IPG Mediabrands for

Şişecam - O'nun Yazdığı Filmler

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Silver Winner

Var Mı Bi'Şey

Anadolu Sigorta and TBWA İstanbul for

Var Mı Bi'Şey

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Bronze Winner

Cif - If You Know It, You’ll Love It

Unilever Türkiye and Sobraz İletişim / Reboom / PHD Türkiye / Tem Network for

Cif - If You Know It, You’ll Love It

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Bronze Winner

That’s The Bid Way

Sahibinden.com and Concept İstanbul for

That’s The Bid Way

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AI Marketing

Türkiye – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Gold Winner

Manifeste Gerek Yok: Vodafone AI Mülakat Deneyimi

Vodafone Türkiye and Carat Türkiye / Vodafone Türkiye for

Manifeste Gerek Yok: Vodafone AI Mülakat Deneyimi

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Silver Winner

PersonAI: KızlarSoruyor Yapay Zeka Karakterleri

KızlarSoruyor and KızlarSoruyor for

PersonAI: KızlarSoruyor Yapay Zeka Karakterleri

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Bronze Winner

İstanbul Festivali 2025 - From Query to Crowd

İstanbul Festivali and Sempeak Digital Media Agency for

İstanbul Festivali 2025 - From Query to Crowd

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Bronze Winner

Business Upgrade Dynamic Offer

Turkish Airlines and VOBIO / for

Business Upgrade Dynamic Offer

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Bronze Winner

The New Age of Insight: Deep Strategy with AI

Akbank and OPTDCOM for

The New Age of Insight: Deep Strategy with AI

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AI Marketing

Türkiye – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Yepy - Yepyeni Performans

Sahibinden.com and Universal McCann Turkiye for

Yepy - Yepyeni Performans

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Gold Winner

PersonAI: KızlarSoruyor Yapay Zeka Karakterleri

KızlarSoruyor and KızlarSoruyor for

PersonAI: KızlarSoruyor Yapay Zeka Karakterleri

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Silver Winner

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA and Publicis Groupe Turkey for

Building Data-Driven Loyalty: Web2App AI Journey

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Silver Winner

Crafted by AI: The Daha Daha New User Acquisition

The Coca-Cola Company and Essencemediacom for

Crafted by AI: The Daha Daha New User Acquisition

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Silver Winner

Arçelik Smart Feed: AI-Powered Product Texts

Arçelik Türkiye and OneIngage | InMedia360 / Cypien.ai for

Arçelik Smart Feed: AI-Powered Product Texts

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Silver Winner

Cif Brainrot Chracter

Unilever and U-Studio Istanbul powered by OLIVER for

Cif Brainrot Chracter

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Bronze Winner

LenovoYogaAuraEdition #yourauraislimitless AlaraX

Lenovo and Carat for

LenovoYogaAuraEdition #yourauraislimitless AlaraX

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AI Marketing

Türkiye – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Grok Söylesin

Turknet and Consciouslab / Turknet for

Grok Söylesin

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Silver Winner

Cheetos Teads

PepsiCo and Omd Türkiye / OMD Türkiye for

Cheetos Teads

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Silver Winner

Cif Brainrot Chracter

Unilever and U-Studio Istanbul powered by OLIVER for

Cif Brainrot Chracter

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Silver Winner

Ford Trucks Gece Kulübü

Ford Otosan and Mindshare / Mindshare Turkey for

Ford Trucks Gece Kulübü

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Bronze Winner

Crafted by AI: The Daha Daha New User Acquisition

The Coca-Cola Company and Essencemediacom for

Crafted by AI: The Daha Daha New User Acquisition

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Bronze Winner

Bosch x AdCubes In-Scene Campaign

BSH Hausgeräte and Initiative / AdCubes for

Bosch x AdCubes In-Scene Campaign

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2025 Smarties Türkiye Industry Award Winners

Swipe to scroll through the gallery

Influencer Agency of the Year

Ennfluencer

Digital Advertising Agency of the Year

Sempeak Digital Media Agency

Creative Advertising Agency of the Year

MullenLowe İstanbul

Creative Advertising Agency of the Year

Medina Turgul DDB

Independent Creative Advertising Agency of the Year

Concept İstanbul

AI-Powered Creative Advertising Agency of the Year

Consciouslab

Media Agency of the Year

Omd Türkiye

Media Agency of the Year

Mindshare TÜRKİYE

Advertiser of the Year

The Magnum Ice Cream Company

Advertiser of the Year

Unilever Türkiye

Advertiser of the Year

Akbank T.A.Ş.

Brand of the Year

Akbank T.A.Ş.

Brand of the Year

Nogger

Best Use of Insight in Marketing

Amazon Prime Day İndirim Avcıları

Amazon | Ennfluencer

Best Use of AI in Marketing

PersonAI: KızlarSoruyor Yapay Zeka Karakterleri

KızlarSoruyor

Best Use of AI in Data-Driven Marketing

Building Data-Driven Loyalty: Web2App AI Journey

CarrefourSA | Publicis Groupe Türkiye