Presenting The Smarties Indonesia 2025 Winners

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Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Indonesia Best In Show

Danone SN Indonesia and Eyden Indonesia for

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Credits

Karina Alverawaty, Account Manager, Eyden Indonesian (Part of Volare Advertising Network)

Pradhana H.S., Management, Volare Advertising Network

David Reinhart, Management, Eyden Indonesian (Part of Volare Advertising Network)

Nannita -, Jr. Account Manager, Eyden Indonesian (Part of Volare Advertising Network)

Fuad Rahardyan, SEO Specialist, Eyden Indonesian (Part of Volare Advertising Network)

Albert Mulyadi, Tech Manager, Eyden Indonesian (Part of Volare Advertising Network)

Pixarani N, Marketing, Volare Advertising Network

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Purpose Driven Marketing

Indonesia – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

When a Beer Campaign Became a Social Intervention

Multi Bintang Indonesia and GrabAds for

When a Beer Campaign Became a Social Intervention

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Silver Winner

Rinso #AdaNodaAdaCerita: Stains of Resilience

Unilever and Mindshare Indonesia for

Rinso #AdaNodaAdaCerita: Stains of Resilience

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Bronze Winner

Rexona Men Champions National Pride Through TimNas

Unilever and OLIVER Indonesia for

Rexona Men Champions National Pride Through TimNas

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Bronze Winner

Le Minerale untuk Kebaikan Indonesia

Mayora and Manta+ / PT Tirta Fresindo Jaya for

Le Minerale untuk Kebaikan Indonesia

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Purpose Driven Marketing

Indonesia – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Modus Agak Laen - Don’t Know? Kasih No!

PT Bank Central Asia Tbk. and Flock for

Modus Agak Laen - Don’t Know? Kasih No!

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Gold Winner

KORUPSONG

Indonesia Corruption Watch and Berakar Komunikasi for

KORUPSONG

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Silver Winner

Melaju Syantiek: Driving Change with Grace

Grab and M+C Saatchi Performance for

Melaju Syantiek: Driving Change with Grace

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Bronze Winner

Prenagen: Siapa Takut Jadi Ibu?

PT. Sanghiang Perkasa - Kalbe Nutritionals and wow company for

Prenagen: Siapa Takut Jadi Ibu?

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Purpose Driven Marketing

Indonesia – Diversity and Inclusive Excellence

The Diversity and Inclusive Excellence category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more equitable society.

Gold Winner

If My Skin Can, Yours Can

Unilever Indonesia and VML Indonesia for

If My Skin Can, Yours Can

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Silver Winner

Melaju Syantiek: Driving Change with Grace

Grab and M+C Saatchi Performance for

Melaju Syantiek: Driving Change with Grace

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Silver Winner

Make Over Mastershade

PT Paragon Technology & Innovation and PHD for

Make Over Mastershade

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Marketing Impact

Indonesia – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technologies to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire and connect with their audiences creating a 360-customer experience.

Gold Winner

Oreo Milky Way Dunk Indonesia

Mondelez International and Leo Indonesia for

Oreo Milky Way Dunk Indonesia

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Silver Winner

Drive Away Horroroads

Shell Indonesia and Dentsu Creative Indonesia / Havas Moonfolks for

Drive Away Horroroads

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Bronze Winner

H&S Kalem Pake Helm

Procter & Gamble Indonesia and AmbilHati for

H&S Kalem Pake Helm

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Bronze Winner

Chitato Lite Ayam Bawang

PT. Indofood Fortuna Makmur and Popcult Group for

Chitato Lite Ayam Bawang

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Marketing Impact

Indonesia – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

The One Noodle

Haraku Ramen and MOONFOLKS for

The One Noodle

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Silver Winner

From Question to Action: Mungkin Maag?

PT. Kalbe Farma and Pro Aktif Mediathama - DMP Communications for

From Question to Action: Mungkin Maag?

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Silver Winner

Soap to Soul: Lifebuoy's Legacy Revival

Unilever and Mindshare Indonesia for

Soap to Soul: Lifebuoy's Legacy Revival

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Marketing Impact

Indonesia – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technologies like programmatic, and/or using AI & automation for personalization and predictive analysis to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty and retention.

Gold Winner

Wardah - Beauty AI

PT Paragon Technology & Innovation and PHD for

Wardah - Beauty AI

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Silver Winner

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Danone SN Indonesia and Eyden Indonesia for

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

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Bronze Winner

Not Made to Impress. Made to Belong.

Toyota Astra Motor and Dentsu Indonesia / YMT ADS for

Not Made to Impress. Made to Belong.

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Marketing Impact

Indonesia – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced, or reintroduced, products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Wardah - Colorfit Cushion Re-Launch

PT Paragon Technology & Innovation and PHD for

Wardah - Colorfit Cushion Re-Launch

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Silver Winner

Redefining Premium Comfort with GC Plus

Grab and M+C Saatchi Performance for

Redefining Premium Comfort with GC Plus

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Bronze Winner

Lifebuoy Possessed Audiences. See why.

Unilever and Mindshare Indonesia for

Lifebuoy Possessed Audiences. See why.

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Bronze Winner

Lactacyd Baby x CoComelon

Opella and PHD Media for

Lactacyd Baby x CoComelon

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Marketing Impact

Indonesia – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions using programmatic platforms, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content via various platforms that include programmatic which resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Mystique: Real-Time Personalization at Scale

Grab and M+C Saatchi Performance for

Mystique: Real-Time Personalization at Scale

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Silver Winner

Kusuka: From Indonesia to California with Love

CV. Arira Pangindo and wow company for

Kusuka: From Indonesia to California with Love

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Silver Winner

War Takjil by Shin Tae-Yong

Hyundai Motor Indonesia and Olrange for

War Takjil by Shin Tae-Yong

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Bronze Winner

Wardah - Glossicle Peptide Balm Launch

PT Paragon Technology & Innovation and PHD for

Wardah - Glossicle Peptide Balm Launch

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Marketing Impact

Indonesia – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

KORUPSONG

Indonesia Corruption Watch and Berakar Komunikasi for

KORUPSONG

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Silver Winner

The Skin Purifier: Jual Beli Kapas Kotor

PT Kino Indonesia, Tbk and Taka for

The Skin Purifier: Jual Beli Kapas Kotor

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Silver Winner

Kusuka: From Indonesia to California with Love

CV. Arira Pangindo and wow company for

Kusuka: From Indonesia to California with Love

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Bronze Winner

Regen - CUAMAT

PT Global Enak Nikmat and Olrange for

Regen - CUAMAT

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Impact Media

Indonesia – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints like TV, print, radio, outdoor - D/OOH, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple touchpoints on their journey.

Gold Winner

Grab Hemat: Awet Murah Tiap Hari

Grab and M+C Saatchi Performance for

Grab Hemat: Awet Murah Tiap Hari

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Gold Winner

Netflix: Extra Game for Squid Game Season 2

Netflix and Good People Network / i-dac Indonesia for

Netflix: Extra Game for Squid Game Season 2

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Silver Winner

Wardah - Colorfit Cushion Re-Launch

PT Paragon Technology & Innovation and PHD for

Wardah - Colorfit Cushion Re-Launch

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Impact Media

Indonesia – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that integrates the diversity of digital platforms to create an engaging, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Silver Winner

Lifebuoy Possessed Audiences. See why.

Unilever and Mindshare Indonesia for

Lifebuoy Possessed Audiences. See why.

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Silver Winner

Sunlight vs Whoosh:How a DishWash Won the Race

Unilever and Mindshare Indonesia for

Sunlight vs Whoosh:How a DishWash Won the Race

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Bronze Winner

POCARI SWEAT #IONTAHANBOCOR - Cairan Bocor = Horor

Amerta Indah Otsuka and T&P for

POCARI SWEAT #IONTAHANBOCOR - Cairan Bocor = Horor

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Bronze Winner

Mirael: From Pain to Pleasure

PT MIRAEL NATURAL INDONESIA and wow company for

Mirael: From Pain to Pleasure

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Impact Media

Indonesia – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Oreo Milky Way Dunk Indonesia

Mondelez International and Leo Indonesia for

Oreo Milky Way Dunk Indonesia

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Gold Winner

Handfluencers: It’s a Cheetos Thing

PepsiCo and Leo Indonesia for

Handfluencers: It’s a Cheetos Thing

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Silver Winner

100% Ultra Fresh: Flavored Milk Gets Real

Ultra Milk and FORTUNA for

100% Ultra Fresh: Flavored Milk Gets Real

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Bronze Winner

Vaseline: Beauty Clinic in Your Pocket

Unilever and VML / OLIVER Indonesia for

Vaseline: Beauty Clinic in Your Pocket

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Impact Media

Indonesia – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Sunlight vs Whoosh:How a DishWash Won the Race

Unilever and Mindshare Indonesia for

Sunlight vs Whoosh:How a DishWash Won the Race

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Silver Winner

If My Skin Can, Yours Can

Unilever Indonesia and VML Indonesia for

If My Skin Can, Yours Can

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Bronze Winner

This is Our Ramadan

Google Indonesia and HudHud for

This is Our Ramadan

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Bronze Winner

NESCAFÉ: The Coffee That Broke The Internet

Nestlé Indonesia and dentsu Indonesia for

NESCAFÉ: The Coffee That Broke The Internet

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Impact Media

Indonesia – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Sarimi Gelas Pedas Dower – Maze Game Kebun Cabai

INDOFOOD and I-DAC Indonesia / AnyMind Group for

Sarimi Gelas Pedas Dower – Maze Game Kebun Cabai

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Silver Winner

Transforming E-sports into Performance Marketing

Samsung Electronics Indonesia and Mindshare Indonesia for

Transforming E-sports into Performance Marketing

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Bronze Winner

Dunia Games: Winning Young Gamers with Heart

Telkomsel and OMD for

Dunia Games: Winning Young Gamers with Heart

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Emerging Tech Marketing

Indonesia – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages delivered through the usage of technology platforms like programmatic, showcasing offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Contextually Delivering Impact for GrabFood

Grab and M+C Saatchi Performance for

Contextually Delivering Impact for GrabFood

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Silver Winner

Hidupkan Ramadanmu with Teh Celup Sosro

PT Sinar Sosro Gunung Slamat and T&P / ADBRO for

Hidupkan Ramadanmu with Teh Celup Sosro

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Bronze Winner

How Sunlight Won Gold at the Kitchen Sink

Unilever and Mindshare Indonesia / MarsX for

How Sunlight Won Gold at the Kitchen Sink

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Emerging Tech Marketing

Indonesia – Connected TV

This category celebrates the most effective and innovative campaigns using Connected TV programmatic platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Gold Winner

Anessa x VIU: Blending beauty & entertainment

PT Shiseido Cosmetics Indonesia and PT Shiseido Cosmetics Indonesia for

Anessa x VIU: Blending beauty & entertainment

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Silver Winner

XL Circle

XLSmart and Wavemaker / mCanvas for

XL Circle

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Bronze Winner

LEGO Ramadhan: Big Screens, Bigger Bonds

LEGO and Zenith / Tyroo for

LEGO Ramadhan: Big Screens, Bigger Bonds

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Emerging Tech Marketing

Indonesia – Future Forward Technology Marketing

Future Forward Technology Marketing category focuses on all things built with a futuristic view in the areas of Audio/Voice/Sonic/Spatial/AR/VR/NFT recognizing campaigns that innovatively use emerging future technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Silver Winner

Cussons: First song for your baby

PZ Cussons and Openmind / YMT ADS for

Cussons: First song for your baby

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Silver Winner

Paragon - Beauty Science Technology 2024

PT Paragon Technology & Innovation and PHD for

Paragon - Beauty Science Technology 2024

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E-commerce marketing

Indonesia – Integrated E-commerce Innovation & Live Streaming

The Integrated E-commerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degree digital strategies including live video content into e-commerce platforms to enhance the e-commerce experiences, masterfully combine various digital tools and strategies to revolutionize the e-commerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

Wardah Serum: TikTok Commerce Meets Clinical Care

PT Paragon Technology & Innovation and PHD for

Wardah Serum: TikTok Commerce Meets Clinical Care

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Silver Winner

NIVEA SUNranghaeyo (SUN + Saranghaeyo)

PT Beiersdorf Indonesia and PT Buzzo Digital Indonesia for

NIVEA SUNranghaeyo (SUN + Saranghaeyo)

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Bronze Winner

POND'S Biome: Seamless Social Commerce Engine

Unilever and Mindshare Indonesia / AnyMind for

POND'S Biome: Seamless Social Commerce Engine

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Bronze Winner

Bank Jago- Beragam Kebaikan

Bank Jago and Mindshare / Bank Jago for

Bank Jago- Beragam Kebaikan

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E-commerce marketing

Indonesia – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

Tap, Fight, Collect: Ultra Milk Meets Ultraman

PT Ultrajaya Milk Industry & Trading Company Tbk and Dentsu Indonesia / ADBRO for

Tap, Fight, Collect: Ultra Milk Meets Ultraman

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Silver Winner

NIVEA SUNranghaeyo (SUN + Saranghaeyo)

PT Beiersdorf Indonesia and PT Buzzo Digital Indonesia for

NIVEA SUNranghaeyo (SUN + Saranghaeyo)

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Bronze Winner

The Missing "H" in Ramadan by Pepsodent Herbal

Unilever and Mindshare Indonesia for

The Missing "H" in Ramadan by Pepsodent Herbal

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Creative & Innovation Impact

Indonesia – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences, online and/or offline, through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

Vaseline Sunitizer

Unilever Indonesia and VML Indonesia for

Vaseline Sunitizer

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Silver Winner

The Missing "H" in Ramadan by Pepsodent Herbal

Unilever and Mindshare Indonesia for

The Missing "H" in Ramadan by Pepsodent Herbal

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Bronze Winner

Telkomsel VAS x JKT48, Fotoin Oshi Kamu!

Telkomsel and OMD Indonesia / FreakOut Indonesia for

Telkomsel VAS x JKT48, Fotoin Oshi Kamu!

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Creative & Innovation Impact

Indonesia – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Reaching Indonesians Personally, City by City

Grab and M+C Saatchi Performance for

Reaching Indonesians Personally, City by City

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Silver Winner

#SekarangWaktunya: BCA Expoversary 2025

PT Bank Central Asia Tbk and Merkle Indonesia for

#SekarangWaktunya: BCA Expoversary 2025

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Bronze Winner

Mood Brewster

PT. Sari Coffee Indonesia and BSKSBT for

Mood Brewster

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Creative & Innovation Impact

Indonesia – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Makin Ultra Jalani Puasa

Ultra Jaya and Ambilhati for

Makin Ultra Jalani Puasa

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Silver Winner

#DeterminedToWin (#GigihRaihKemenangan)

PT Bank Central Asia Tbk. and Flock for

#DeterminedToWin (#GigihRaihKemenangan)

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Bronze Winner

Wardah Menangkan Langkah Kebaikan

PT Paragon Technology & Innovation and PHD for

Wardah Menangkan Langkah Kebaikan

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Bronze Winner

Merdeka Melaju: Gen Z Wrote their Own Anthem

Grab and M+C Saatchi Performance for

Merdeka Melaju: Gen Z Wrote their Own Anthem

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AI Marketing

Indonesia – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Danone SN Indonesia and Eyden Indonesia for

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Watch Video | Credits

Silver Winner

Rinso: A country built on Warungs

Unilever and Mindshare Indonesia / YMT ADS for

Rinso: A country built on Warungs

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Bronze Winner

Regen - CUAMAT

PT Global Enak Nikmat and Olrange for

Regen - CUAMAT

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AI Marketing

Indonesia – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Danone SN Indonesia and Eyden Indonesia for

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

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Silver Winner

Cussons: First song for your baby

PZ Cussons and Openmind / YMT ADS for

Cussons: First song for your baby

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Bronze Winner

#PakeBiznet: More Connection to Live More

Biznet and STEB Asia for

#PakeBiznet: More Connection to Live More

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Bronze Winner

Vaseline: Beauty Clinic in Your Pocket

Unilever and Mindshare Indonesia / YMT Ads for

Vaseline: Beauty Clinic in Your Pocket

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AI Marketing

Indonesia – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

AI Denta Scan: Turning Phones Into Dentists

Unilever and Mindshare Indonesia for

AI Denta Scan: Turning Phones Into Dentists

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Silver Winner

Mystique:Creative Excellence Through AI Innovation

Grab and M+C Saatchi Performance for

Mystique:Creative Excellence Through AI Innovation

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Bronze Winner

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Danone SN Indonesia and Eyden Indonesia for

Bebeclub AI Poop Tracker: Baby’s Gut, Decoded

Watch Video | Credits

2025 Smarties Indonesia Industry Award Winners

Enabling Technology Company
of the Year

YMT

Digital Agency of the Year

Digitas Indonesia

Publisher of the Year

Grab

Creative Agency of the Year

Leo Indonesia

Media Agency of the Year

Mindshare

Independent Agency

wow company

Most Resilient Brand of the Year

Vaseline

Holding Agency Company
of the Year

WPP

Brand of the Year

Wardah

Advertiser of the Year

Unilever Indonesia