The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook representing collective wisdom of 80+ contributors from incumbents and insurgents with the objective to build stronger, faster, and more resilient growth.
What’s inside
A sharp view of how incumbents and insurgents are approaching modern growth across:
Be a part of local councils & participate in the pioneering efforts to shape the future of marketing & enable best practices with your peers, experts & thought leaders.
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, case studies, judging perspectives, submission tips, and industry benchmarks that define excellence in Indonesia.
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.
The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
