Proving ROI: How to Understand the Real Impact of Location Data

Now more than ever, brands and agencies need to understand how to quantify the effectiveness of their advertising investment and prove ROI. Factual commissioned Forrester Consulting to gain a comprehensive understanding of the ROI associated with leveraging location data for advertising. Join Ocean Fine of Factual and guest speaker, Anish Shah of Forrester, as they share the results of the not-yet-released research and tips for using location data to increase marketing effectiveness.

Key takeaways:

• Understand how to quantify campaign ROI and the incremental uplift achieved through location-based targeting
• Learn how marketers are using location data to improve ROI right now
• Leave with tools to properly plan your location data strategies for 2019 and beyond