Global | Page 232 | MMA / Marketing + Media Alliance

Global

How India Shops Online 2021

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 
Global

Activision Blizzard Inc

Measurement & Attribution

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Released: 
August, 2021
Region: 
Global

Brunswick Corporation

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