Webinar Partner:
Tushar Vyas
Chief Strategy Officer, WPP India & President, GroupM South Asia
Anil Chilla
Chief Digital & Data Officer, L’Oréal India
Vijay Iyer
MMA India Board Member; Vice President & GM, Flipkart Ads, Flipkart Ads
Ruchira Jaitly
Chief Marketing Officer, Diageo
Moneka Khurana
Country Head & BOD Member, MMA Global India
MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-
- Insights around expected consumer sentiment (based on a consumer study)
- Role of digital in the consumer journey (based on a consumer / brand marketers’ survey)
- Key challenges for marketers and recommended marketing approaches to establish optimal visibility and drive performance
Key takeaways for attendees would be to seek direction on how they should leverage the upcoming festival season which in the current context becomes very crucial to capitalise and meet business outcomes and targets.
