India: Decoding Consumer behaviour - Winning the 2021 Festive season

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

• Insights around expected consumer sentiment (based on a consumer study)
• Role of digital in the consumer journey (based on a consumer / brand marketers’ survey)
• Key challenges for marketers and recommended marketing approaches to establish optimal visibility and drive performance

Key takeaways for attendees would be to seek direction on how they should leverage the upcoming festival season which in the current context becomes very crucial to capitalise and meet business outcomes and targets.​