Put Personalization in the Driver's Seat | MMA / Marketing + Media Alliance

Put Personalization in the Driver's Seat

Sep 28, 2021 Global
Presented by:
Ali Gwin Ali Gwin Product Marketing Leader, The Weather Company
Mike Reed Mike Reed Strategic Partner Lead, Automotive, The Weather Company

From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creative with the power of AI technology.

Takeaways:

  • Discover how AI can power solutions that address a multitude of challenges for automotive marketers
  • Boost loyalty through premium, personalized customer experiences
  • Learn how brands like Chevy have taken advantage of AI-powered creative solutions

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