Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
New York and Paris, September 21st. Ogury, the Personified Advertising company, recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand.