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AI strategy and adoption

Marketing AI Risk Evaluation Framework

The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.

The framework employs MMA’s LIME risk rating criteria, quantifying risks and mitigation effort based on three factors:

Released: 
July, 2024
File Size: 
1.08 MB
Region: 
Global

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024 – MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

News Type: 
MMA Press Release
ROI Genome Flash: Brand Sponsorships

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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Online & Offline - The Intertwined Consumer Journey in the Digital Era

July 3, 2024

Authored by: Sandeep Singh, COO - Single Interface

From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience

Released: 
June, 2024
Region: 
Global
Announcement

SMARTIES NFT Deactivation from July 1st, 2024

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