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Announcing the 2023 SMARTIES Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, c
Report

The State of Creative Process in Marketing

A guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
News

New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Creative effectiveness
Brand Building

The State of Creative Process in Marketing

We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Released: 
June, 2024
File Size: 
3.94 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Trends Reports
Region: 
Global
Measurement & Attribution
Personalization and CX

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

tvScientific

Kunal Aman
Regional Director - Marketing
SAS
“

MMA IMPACT India 2024 | Mumbai Edition - Kunal Aman | Speaker

 

"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”

”
Report

2024 Annual State of Attribution Marketer Benchmark Report

Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.

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