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Affinity Answers becomes the latest data provider with Neutronian Certification.

Kim Davis on December 15, 2020 at 8:00 am

Last week, Affinity Answers, the social engagement data provider, joined the ranks of Neutronian certified vendors, alongside Eyeota, Øptimus Analytics, ShareThis and TVision.

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

Certification highlight featuring: 0ptimus Analytics

It's fair to say that in today's world of consumer data usage in MarTech, it's the exception rather than the rule to see a data provider embrace transparency during an audit and invest noticeably in internal governance -- especially smaller, privately held entities that don't have SEC or financial reporting requirements placed on them by the nature of a public listing. The unfortunate reality is that maximizing data sales often takes precedence over building transparency and governance controls from the ground up.