Global

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.