Global

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had measured how much. Across 212 brands over 27 months, MMA quantified it, and how to move it. Join us for what the numbers reveal about the role of community depth and how to influence it.