Clare Clifford
Product Marketing Lead, The Weather Company
Rachel Chukura
Offering Manager, IBM Watson Advertising Accelerator, The Weather Company
Tom Koch
Associate Director, Strategic Sales & Partnerships, Xandr
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.
Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:
- High level OTT marketplace trends and advertiser challenges
- The new creative technologies for OTT that can help marketers drive performance and measurable results
- How marketers can apply the predictive power of AI to drive OTT advertising performance
