Tuesday, November 1, 2016
Networking Breakfast and Registration
Networking Breakfast and Registration
Opening Remarks
Opening Remarks
Ceyda Düvenci - MC for the Day
Ceyda Düvenci - MC for the Day
The Mobile Seeing Stone: Unlocking the Power of Location Intelligence
The Mobile Seeing Stone: Unlocking the Power of Location Intelligence
Can your mobile phone predict the future? What about the stock market? Can it tell you how human behavior changes with culture? Or world events? Foursquare will explore how Location Intelligence is powering businesses and business decisions around the world and the implications of applying this new form of predictive intelligence to the marketing ecosystem.
Mobile’s role in the future of the Financial Services.
Mobile’s role in the future of the Financial Services.
Moderator
In Partnership With:
Opening Keynote - Instagram: Opening the aperture
Opening Keynote - Instagram: Opening the aperture
Inspiring creativity on Instagram. Capturing Imagination
Networking & Coffee Break
Networking & Coffee Break
How Data can Tell an Amazing Story
How Data can Tell an Amazing Story
"How data can tell an amazing story" - The pictures we paint with our data tells stories about changing cultures, tastes and shared discoveries - @ Shazam we like to inspire advertisers to leverage these interactions and connect to consumers in new and innovative ways with the most important device in their life - Their smart phone.
İçine Teknoloji Kaçan Açıkhava
İçine Teknoloji Kaçan Açıkhava
In Partnership With:
Networking Lunch
Networking Lunch
MMA Turkey - Mobile Display Ad Spend Research
MMA Turkey - Mobile Display Ad Spend Research
More data is better! In this session MMA will share Mobile Display Ad Spend research results for the first six months of 2016.
In Partnership With:
The LinkedIn professional is mobile
The LinkedIn professional is mobile
How to master the LinkedIn newsfeed to match your B2B
Is this industry playing us?
Is this industry playing us?
People of all ages are playing games. So whatever that is happening in gaming industry affects everyone's life . In this talk we'll discover what kind of engagement opportunities exists for brands in this industry.
Content is King
Content is King
How content is used in platforms to give a great user experience and as leverage for marketing.
Video in the era of mobile
Video in the era of mobile
How Turkish People are consuming video. Expectations of video on mobile
Networking & Tea Break
Networking & Tea Break
MMA Unique Insights : 5 and 5
MMA Unique Insights : 5 and 5
5 top insights on SMOX (mobile's share of adspend) and 5 key trends on Mobile in Turkey (WARC)
5 top insights on SMOX (mobile's share of adspend) and 5 key trends on Mobile in Turkey (WARC)
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying mobile’s optimum share of total adspend. Hear the 5 key latest insights from the study, alongside identifying the 5 major mobile marketing trends in Turkey from a unique survey of industry leaders. Hear what they think about what's next, where do opportunities lie, which sectors and companies are most innovative and what are they currently sue ding in mobile marketing and what do they expect to spend in the coming year.
Fuelling Your Supercharged Retargeting Campaigns with Better Data
Fuelling Your Supercharged Retargeting Campaigns with Better Data
The sophisticated mobile marketer is dependent on his dataset. In particular when marketers run retargeting campaigns, the quality of the data they feed into the algorithm is heavily correlated with the results of the campaign. This determines which users should be targeted, the amount of budget that should be bid to acquire them, and the further understanding of the strategies that work for a particular app.
In this panel, we've invited two retargeting experts and an ecommerce star to discuss the role of data in running successful retargeting campaigns, and how marketers can get more bang for their buck by improving their data.
In Partnership With:
Uber & Creative Marketing
Uber & Creative Marketing
Closing Remarks
Closing Remarks
Ceyda Düvenci - MC Closing
Ceyda Düvenci - MC Closing
