Agenda

Friday, October 10, 2025

09:45 AM – 10:10 AM

Narratives Defining the Future of Marketing Excellence

Moneka Khurana

Country Head & BOD Member

MMA Global India

10:10 AM – 10:20 AM

SPOTTING STORIES: Asking the Right Questions

Rohit Dadwal

CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific

MMA APAC

10:20 AM – 10:30 AM

Trends & Takeaways: Lessons from the Jury Room

Abhinav Anthony

Client Director & Jury Observer (SMARTIES)

Toluna

Shreya Roychowdhury

Client Director & Jury Observer (SMARTIES)

Toluna

10:40 AM – 11:05 AM

Beyond Vanity Metrics: Redefining Marketing Effectiveness

Arvind R P

MMA India Board Member; Chief Business Officer

McDonald’s India

Sandeep Walunj

Executive Director & Group Chief Marketing Officer

Motilal Oswal Financial Services Ltd

Priyanka Khaneja Gandhi

Head, Ads Marketing and Creative Solutions

Amazon Ads India

Moderator

The Resilient CMO: Leading Through Disruption, Downturns & Digital Change

Ranjita Ghosh

Global Chief Marketing Officer

Wipro Limited

MVS Murthy

Chief Marketing Officer

Federal Bank India

Sandeep Walunj

Executive Director & Group Chief Marketing Officer

Motilal Oswal Financial Services Ltd

RAG-ini

R-A-G, (Retrieval Augmented Generation) Virtual Co-Moderator

Moderator

Hemant Arora

VP, Global Ad Business

Truecaller

11:40 AM – 12:00 PM

Unlocking the $2 Trillion Opportunity: How to Win Gen Z's Attention and Drive Outcomes

In Partnership With:

12:05 PM – 12:45 PM

Real-Time, Right-Time: Using AI to Personalize at Scale

Narayan Murthy

Head of AdTech Business ASEAN/SA

Moving Walls

Prasanna Doddihal

Lead - Performance Marketing

Reliance Digital Retail

Moderator

Ronak Parikh

Head of Data and Tech strategy , choreograph

WPP Media

In Partnership With:

12:50 PM – 01:05 PM

Banking on Me: How Hyper-Personalization Redefines Trust

Jahid Ahmed

Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing

HDFC Bank

01:00 PM – 01:50 PM

Power Lunch

02:00 PM – 02:25 PM

Decoding Regional Consumer Shifts Across India’s Heartlands

In 2025, Tier 2 and 3 cities drive India’s consumer growth—blending rising incomes with tradition and tech. Trust, local language, and after-sales support shape choices, while festivals and communities amplify demand. AI-led hyperlocal marketing, vernacular content, and micro-influencers are key levers. This panel unpacks why metro-first strategies fall short and how hyperlocal insights fuel success in India’s heartlands.

Dr. Kushal Sanghvi

Chief Revenue Officer

iCubesWire

Richa Khera

Global Social Media Director

Schneider Electric

Pooja Asar

Head of Marketing EV

Tata Motors

Somasree Bose Awasthi

Independent Marketing Consultant

Moderator

Deepit Purkayastha

Co-Founder & CEO

Inshorts and Public

In Partnership With:

02:30 PM – 02:50 PM

Building Inclusive AI for Marketing

Vaseem Ahmad

AVP - Digital Transformation & Product Head of Audience Manager

Publicis Media

Saurabh Aggarwal

Founder & CEO

Insybit

Sunita Bangard

MMA India Board Member; Group Head - Consumer Insights and Brand Development

Aditya Birla Group

Moderator

Moneka Khurana

Country Head & BOD Member

MMA Global India

02:55 PM – 03:05 PM

The Power of Purchase Signals: Why Adtech Needs to Move Beyond Clicks

A deep dive into how brands can leverage real transaction signals over proxy metrics to drive measurable business outcomes

Anshul Batra

Vice President - Advertising

Paytm Ads

In Partnership With:

03:10 PM – 03:30 PM

Redefining Premium in A Mobile-First World

In today’s mobile-first world, premium isn’t about placements or scale alone—it’s about meaningful connections, immersive experiences, and true reach. Learn how to rethink premium media and harness mobile to deliver impactful, high-quality brand outcomes.