Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
09:45 AM – 10:10 AM
Narratives Defining the Future of Marketing Excellence
10:10 AM – 10:20 AM
SPOTTING STORIES: Asking the Right Questions
10:20 AM – 10:30 AM
Trends & Takeaways: Lessons from the Jury Room
10:40 AM – 11:05 AM
Beyond Vanity Metrics: Redefining Marketing Effectiveness
11:10 AM – 11:35 AM
The Resilient CMO: Leading Through Disruption, Downturns & Digital Change
11:40 AM – 12:00 PM
Unlocking the $2 Trillion Opportunity: How to Win Gen Z's Attention and Drive Outcomes
In Partnership With:
12:05 PM – 12:45 PM
Real-Time, Right-Time: Using AI to Personalize at Scale
In Partnership With:
12:50 PM – 01:05 PM
Banking on Me: How Hyper-Personalization Redefines Trust
01:00 PM – 01:50 PM
Power Lunch
02:00 PM – 02:25 PM
Decoding Regional Consumer Shifts Across India’s Heartlands
In 2025, Tier 2 and 3 cities drive India’s consumer growth—blending rising incomes with tradition and tech. Trust, local language, and after-sales support shape choices, while festivals and communities amplify demand. AI-led hyperlocal marketing, vernacular content, and micro-influencers are key levers. This panel unpacks why metro-first strategies fall short and how hyperlocal insights fuel success in India’s heartlands.
In Partnership With:
02:30 PM – 02:50 PM
Building Inclusive AI for Marketing
02:55 PM – 03:05 PM
The Power of Purchase Signals: Why Adtech Needs to Move Beyond Clicks
A deep dive into how brands can leverage real transaction signals over proxy metrics to drive measurable business outcomes
In Partnership With:
03:10 PM – 03:30 PM
Redefining Premium in A Mobile-First World
In today’s mobile-first world, premium isn’t about placements or scale alone—it’s about meaningful connections, immersive experiences, and true reach. Learn how to rethink premium media and harness mobile to deliver impactful, high-quality brand outcomes.
03:30 PM – 03:40 PM
Networking Tea/Coffee Break
03:45 PM – 4:00 PM
Report launch : The Quick Commerce Playbook India 2025
Joint Initiative By
4:00 PM – 4:30 PM
Decoding The Quick Commerce Playbook India 2025
04:35 PM – 05:05 PM
How to Grow Yourself and Others for Leadership Success
05:10 PM – 05:35 PM
AI Growthstack: High-Impact Marketing Tools That Deliver More For Less
05:35 PM – 06:00 PM
From Underdog to Market Maker: Lessons from Challenger Brands
06:00 PM – 06:30 PM
SMARTIES India Gala Night Registration Begins
06:30 PM – 6:40 PM
Inaugural address by Board Jury Chair
6:45 PM
Category Wise Awards
9:00 PM
Industry Awards & Finale
16:00 PM – 17:00 PM
Leadership Dialogue: Navigating Emerging Media Landscape & Changing TV Trends
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