Lalatendu Das [“LD”] is the CEO of Publicis Media, South Asia. Lalatendu has over 25 years of rich experience in digital business transformation and brings a wide spectrum of knowledge including Media, Digital, Data and Technology. He specialises in leveraging media to drive growth, digital transformation of consumer journeys, advanced analytics- led transformations across Consumer, Banking and financial services Industry.

Prior to Joining Publicis Media, he was Partner in McKinsey’s Digital Practice and Core founding member of McKinsey Digital Labs in Asia Pacific. Further, Lalatendu has led numerous large scale operating responsibilities in Tata Consultancy Services across India, Western Europe and North America for more than a decade.

Lalatendu is an outdoor enthusiast and loves to spend his free time in trekking and cross country driving. He considers his successful trek to Everest Basecamp and cross country drive across New Zealand as the pinnacle of his accomplishments.

He is an engineer and a Postgraduate in Business Management from IIM Ahmedabad.