MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
- Establish best practices on Voice & Audio marketing
- Enable brands to understand this new medium & discuss how adoption can be widened.
- Create knowledge resources like playbooks & whitepapers which will include use cases by brands nationally & globally.
Key Insights:
- 82% of smartphone users are using voice activated technology as voice tech in playing a pivotal role in fueling aided commerce growth
- 72% internet users in India will prefer to use a language other than English, with voice driving adoption
- Voice has become a way of life, especially for information & entertainment:
- 43% for entertainment
- 26% to control utility apps
- 38% to gather information
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Mission Statement:
The Voice & Audio council seeks to create leadership & evangelism for marketers to better understand the dynamically evolving nature of voice marketing and enable guidelines, use cases, and expertise to exploit the platform.
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