Retail Media Network Ideas Lab (RMNIL) Indonesia | MMA / Marketing + Media Alliance
Working Council

Retail Media Network Ideas Lab (RMNIL) Indonesia

Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.

What Is The Retail Media Network Ideas Lab?​

A state-of-the-art facility where emerging retail technologies and strategies are tested in real-world settings. Established by MMA APAC to bridge theory and practice for marketers and retailers across the region.​ Establish retail media testbed where retailers, brands, agencies, and technology partners can collaboratively experiment, learn, and accelerate industry innovation.​

  1. Real-World Testing​: Test strategies and tech in live retail environments before full-scale deployment.​

  2. Collaborative Access: Work alongside RMN partners, brands, and tech providers across Indonesia.​

  3. Shared Learnings: Contribute to and benefit from collective intelligence across the MMA ecosystem.​

 

 

Committee Structure and Framework​

  • Innovation & Measurement​: Executive sponsor for innovation, pilot programs and measurement – Build Industry benchmarks.​

  • Knowledge Sharing​: Share learnings openly across the ecosystem – including failures – to advance collective industry knowledge.​

  • Industry Vision & Thought Leadership​: Shape industry vision based on real-world viewpoints and drive thought leadership across the retail media ecosystem.​

  • Governance, Standards & Collaboration​: Foster industry collaboration to establish standards and frameworks and provide governance and oversight.​

 

Join us today and be at the forefront of this transformative movement.

Write to [email protected] for queries.

Advisory Members

Our Work

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective. Key Findings: AI Adoption and Priority: 38% in the experimental phase, 32% partially integrated, and only 16% fully integrated AI into marketing strategies. 22% consider AI a high priority, while 38% rate it as a medium priority, indicating growing recognition of AI's importance. Confidence in AI's Impact: 52% express confidence in AI's potential to revolutionize marketing practices. 10% hold a more reserved perspective, believing AI will have a limited impact. Concerns and Challenges: Data privacy is a significant concern for 31% of respondents. Cybersecurity apprehensions expressed by 22% of participants. Challenges in AI Adoption: 49% face challenges in applying AI to content marketing, emphasizing the importance of tool selection. 44% express concerns about biased and fabricated answers, highlighting the need for data safeguards. Barriers to Adoption: 22% cite a lack of understanding in AI adoption, while 17% identify high costs as a barrier. 38% recognize the need for skills training to effectively leverage AI technologies. Conclusion: The survey reveals a recognition among industry leaders for the integration of AI into marketing strategies. However, challenges such as tool selection, bias concerns, and skills training hinder full implementation. As AI continues to evolve, MMA Global Indonesia remains at the forefront of innovative marketing research, navigating the development and deployment of AI with careful consideration. In the journey towards a future where AI is the expected standard, we remain vigilant, envisioning possibilities, and embracing unprecedented innovation to stay ahead in the ever-evolving marketing landscape.

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