| Page 645 | MMA / Marketing + Media Alliance

How Big is the Mobile Marketing Opportunity?

 
Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
Education Section: 
Archive
Steve Sarner
Vice President Marketing
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MMA is a great organization offering, in addition to industry leadership, extensive resources, education and answers. We’re proud to be a member.”

MMA Internet of Things (IoT) Incubation Council was formed to bring together various experts in the IoT, marketing and technology fields. The goal is to examine the impact that IoT technologies, such as wearables and connected products, will have on marketing and change the way brands create products and services to interact with consumers.

Abbott

Mobile in Latin America

Released: 
September, 2014
File Size: 
8.5 MB
Education Section: 
Archive

Mobile Coupon Ad Unit Standard v1.7

Released: 
September, 2014
Education Section: 
Archive

Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Released: 
September, 2014
Education Section: 
Archive

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