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MTA Data Acquisition RFI Template

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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Released: 
January, 2018
File Size: 
532 KB
Education Section: 
Educational Documents, Guidelines
Region: 
Global
APAC Webinar: The Ultimate Survival Kit for Mobile Marketers in 2018

APAC Webinar: The Ultimate Survival Kit for Mobile Marketers in 2018

Jan 23, 2018

It’s that time of the year again, when the right insider tips can transform the results of your marketing strategy for the year! With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year.

Watch Now
Jayesh Easwaramony
Data-Driven Mobile Marketing

Data-Driven Mobile Marketing

Jan 16, 2018

Data-Driven Mobile Marketing

Learn best practices for making informed mobile marketing decisions and maximizing insights from your data. 

Key takeaways: 
- How to's on harnessing your data at the granular level 
- Strategies on building omni-channel marketing campaigns 
- Visibility in what's on the horizon with machine learning in mobile marketing 

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KC Karnes

MMA WARC Report MENA Edition 2017

Released: 
November, 2017
Education Section: 
Archive

Kantar IMRB & MMA Smartphone Usage and Behaviour Report – India (Apr-Jun 2017)

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.

Released: 
November, 2017
Education Section: 
Archive
Region: 
APAC, India

Multi-Touch Attribution Marketer Survey (October 2016)

Released: 
October, 2016
Education Section: 
Archive

MRC Revised Ad Measurement Guidelines Press Release

Released: 
November, 2017
Education Section: 
Archive

GSMA Mobile World Congress

February 26, 2018 to March 1, 2018

GSMA Mobile World Congress is where mobile leaders connect and collaborate to ‘Create a Better Future’. This senior-level conference and technology exhibition will assemble more than 108,000 industry professionals. Plan to join us in Barcelona, 26 February – 1 March 2018!

Learn more: 

MMA Industry Programs Overview Q4 2017

MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it. The work of many of the programs result in Guidance Reports and best practices.

Released: 
November, 2017
Education Section: 
Archive

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