The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.
Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.
In this webinar, we will talk about:
Best metrics to measure retention and how to improve each of them
Industry-specific use cases
Providing customers with meaningful experiences that build trust and loyalty with your brand
Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’
According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.
