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Ways to improve customer loyalty and retention for Mobile Apps

Dec 3, 2019

Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.

In this webinar, we will talk about:

Best metrics to measure retention and how to improve each of them
Industry-specific use cases
Providing customers with meaningful experiences that build trust and loyalty with your brand

Watch Now

Ad Fraud Road Show 2019: Ho Chi Minh City

December 5, 2019 to December 6, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

Smarties 2019 Trophy Duplicate Order Form

Orders must be received no later than Friday, October 26, 2018. After October 26, cost for ordering additional trophies will be billed at a premium. Please allow up to 6 weeks for production.

Please select the campaign name below. A fee of $650 per trophy includes all production costs, but not customs and shipping, recipient is responsible for paying all shipping and customs.

Disclaimer: Only requests for duplicate trophies previously awarded will be accepted. Details will be checked against the winners’ list and confirmed.

$650.00

MMA Cocktail Invite to honor incoming Chair - IBM Watson Advertising in NYC

Dinosaur Vietnam

Logo:

Consumer Engagement

COMPENDIUM: OUT OF HOME & MOBILE

Out of Home & Mobile Compendium

Urbanity and mobility are increasing and changing media usage to a large degree. The greatest beneficiaries of this development are Out of Home (OOH) and Mobile, which, according to the OMG Preview Monitor, are the sectors with the biggest opportunities for growth in 2019. This creates new communication challenges and opportunities for companies and brands.

Released:

October, 2019

Education Section:

Educational Documents