Joel Rubinson's learnings, analysis/analytics and insights’ appear to confirm decades old research, analytics and insights that The Hendry Company (The Hendry Model) discovered in the 1960’s - 1970's (and since). agree or disagree? Submitted by Peter Klein on Thu, 10/22/2020 - 05:11
How accurate are mathematically derived "movable middles" (known as "gettables" in The Hendry Model parlance I recall but may be wrong) vs. more in-depth research on positioning ladders/motivating potential for key segments? Submitted by Peter Klein on Thu, 10/22/2020 - 05:10
How does the Outcomes-Based Planning approach align with Professor Byron Sharp (Director of Ehrenberg-Bass Institute, Author of How Brands Grow: What Marketers Don’t Know)? Submitted by Peter Klein on Thu, 10/22/2020 - 05:10