| Page 337 | MMA / Marketing + Media Alliance

Joel Rubinson's learnings, analysis/analytics and insights’ appear to confirm decades old research, analytics and insights that The Hendry Company (The Hendry Model) discovered in the 1960’s - 1970's (and since). agree or disagree?

Peter Klein's picture

How accurate are mathematically derived "movable middles" (known as "gettables" in The Hendry Model parlance I recall but may be wrong) vs. more in-depth research on positioning ladders/motivating potential for key segments?

Peter Klein's picture

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