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SMARTIES™ MEA 2025 Virtual Gala – December 17

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Conversations Drive Sports Fandom: A New Playbook for Tapping into Sports Culture

Dec 18, 2025 · Global

This webinar is designed for sports leagues, teams, and sponsors looking to deepen their fan relationships, as well as consumer brands across categories that want to authentically connect with sports fans. We’ll explore how online communities are fueling always-on fandom and shaping how fans experience everything from major global tournaments to fast-growing women’s sports and niche competitions, including:

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