| Page 216 | MMA / Marketing + Media Alliance

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.

How brands can build an emotional connection to consumers in Vietnam with help from Search

Apr 4, 2022 · APAC

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

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Members Only

Marketing Attribution Think Tank Member Meeting: Q1 2022

Mar 9, 2022 · Global

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.