| Page 219 | MMA / Marketing + Media Alliance

Wednesday, September 15, 2021 - 6:30am to 7:30am IST

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

Region: 
Speakers: 
Digital Marketing Head
Aditya Birla Group
Head of Digital Strategy
ITC Limited
Managing Partner - Data Strategy and Partnerships
Publicis Media
Director – Integrated Media and Partnerships
Pepsico
General Manager
The Trade Desk, India
Country Head & BOD Member
MMA Global India
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Released: 
August, 2021
File Size: 
8.5 MB
Region: 
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Tuesday, September 14, 2021 - 6:30am IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
Chief Strategy Officer, WPP India & President
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Vice President & GM, Flipkart Ads
Flipkart Ads
Chief Marketing Officer
Diageo
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:

MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Released: 
August, 2021
Region: 

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