Bui Thao Anh | MMA / Marketing + Media Alliance

Bui Thao Anh

Head of Marketing Communications
FPT Play

Thao Anh is a marketing leader with 10+ years of experience in brand building and customer engagement across Vietnam’s leading digital platforms. At FPT Play, she has led major integrated marketing campaigns in sports and entertainment, strengthening brand presence and supporting business growth. Her work includes key flagship projects such as AI Là AI?, SEA Games 33, FIFA Club World Cup, and FPT Play’s first Premier League season launch..., helping deepen user engagement and reinforce the platform’s position in the streaming market.

Passionate about new ideas, emerging technologies, and evolving consumer culture, Thao Anh believes great marketing creates experiences people want to be part of. She focuses on connecting brands with communities, turning audiences into active participants through meaningful engagement both online and offline.