CMO Agenda Roundtable Summit Digital Resource Package

Tenth Edition State of Marketing

Based on a survey of 4,500 marketing leaders worldwide, the consensus is clear: the era of one-way conversations is over. Today’s customers don’t want to be talked at — they want always-on, two-way dialogue at every turn. Read the full report on how top brands are entering the world of agentic marketing, leveraging data and AI to power interconnected, seamless customer experiences. Learn what they see as top priorities and challenges.

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Salesforce is the #1 AI CRM, where humans with agents drive customer success together. It’s one open, deeply unified platform integrating your data, AI agents, and Customer 360 apps, so you can create a limitless workforce to scale faster, boost employee productivity, and grow customer relationships.

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March 18, 2025 | NYC November 12, 2025 | NYC May 14, 2026 | NYC

MMA CMO AI Transformation Summit

A half-day, invitation-only summit featuring Shelly Palmer where over 40 visionary CMOs and leading AI experts share battle-tested strategies for harnessing AI. Participate in dynamic discussions and breakout sessions with your peers, designed to help you apply AI in marketing.

92

NPS Score

40+

CMOs

Actionable frameworks for AI implementation from successful peers
Evidence-based approaches to scaling AI across marketing
Direct access to CMOs redefining what's possible with AI

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April 28, 2026 | Miami, FL

MMA CMO Agenda Roundtable Summit at POSSIBLE

A half-day, closed-door event limited to CMOs, featuring an interactive format that emphasizes peer learning and collaboration. You’ll hear from the world’s most influential brands, engage in discussions with other industry-leading experts, and walk away with practical tools to tackle your toughest challenges.

Proven discussion format maximizing peer learning
Exclusive research and frameworks not yet shared elsewhere
Strategic insights on gaining C-suite influence
Priority access to future events for inaugural attendees

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July 19-21, 2026 | Santa Barbara, CA

PRESENTED BY Disney logo

MMA CMO & CEO Summit: Building the Future of Marketing Growth

An exclusive, invitation-only three-day gathering where marketing’s most influential leaders converge. Now celebrating its 16th year, MMA’s flagship CMO & CEO Summit brings together marketing’s most influential leaders to share the latest insights, real-world examples, and case studies from CMOs of the world's biggest brands.

86%

NPS Score in 2025

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Tuesday, April 28, 2026

Remarks

Opening Remarks

Greg Stuart and Tariq Hassan open the day by framing what’s really on the CMO’s plate right now — drawing on new qualitative research with UVA Darden that found striking unanimity across 15 senior marketing leaders on growth pressure, AI transformation, and the legitimacy gap with finance. They’ll set the objectives for the day and preview what’s ahead.

Greg Stuart

CEO

Marketing + Media Alliance (MMA)

Tariq Hassan

Former Chief Marketing and Customer Experience Officer

McDonald's

Panel

Discussion: The New Economics of Brand — What Drives Growth Now

Instead of maximizing multiyear returns, CMOs are often asked to optimize for short-term performance — without a clear way to measure the true impact of tradeoffs. In this session, we’ll share new findings from MMA’s Brand as Performance work, including AT&T’s latest results, to show how brand investment drives measurable financial outcomes. More importantly, we’ll explore how CMOs are using this to rethink budget allocation, measurement, and conversations with the CFO.

Kellyn Smith Kenny

Chief Marketing & Growth Officer

AT&T

Panel

Discussion: Built for What’s Next: Getting Your Stack and Your Brand AI-Ready

What do the CMOs of Slack and Pinterest have in common? They market end-user platforms actively being rebuilt by AI. Both transformations require more than a product roadmap — they demand a new brand story, a retooled tech stack, and a marketing org willing to lead through fundamental change. In this session, Ryan Gavin, CMO of Slack, and Claudine Cheever, CMO of Pinterest, pull back the curtain on what it looks like when the product underneath you evolves fast: how you re-architect your marketing infrastructure to keep pace, how you reintroduce your brand to customers who thought they already knew you, and how you build a team culture that turns disruption into competitive advantage.

Ryan Gavin

EVP & Chief Marketing Officer

Slack (Salesforce)

Claudine Cheever

CMO

Panel

Discussion: Designing the Next-Generation Marketing Operating Model

Adoption of AI across the marketing organization carries significant opportunities but also difficult challenges. In this session, Rebecca Messina and Omar Rodríguez-Vilá will share highlights from a recent study on the role of marketing operating models in enabling AI adoption. The findings show that companies guiding AI adoption with clarity of marketing’s goals, metrics, and methods are experiencing higher performance. Attempting to scale AI adoption in an organization without operating clarity can significantly contribute to the challenges and complexities that are inhibiting its success. Come to learn more about the findings and what you can do about it.

Dr. Omar Rodríguez-Vilá

Professor of Practice in Marketing

Goizueta Business School, Emory University

Rebecca Messina

Former Global Chief Marketing Officer

Uber

Breakout

CMO Breakout Sessions

AI in Production: What’s Actually Scaling vs. Failing

A peer discussion focused on what AI use cases are actually scaling inside marketing organizations — and what’s not. CMOs will share where they’ve moved beyond pilots, what broke along the way, and what it takes to embed AI into real workflows.

Michael J. Lacorazza

Chief Marketing Officer

US Bank

The CMO Role: What Has Actually Changed in the Last 12 Months

What have you personally changed in how you operate as a CMO in the last 12 months? This session focuses on how the role is evolving in practice — how leaders are spending their time differently, making decisions differently, and navigating increased expectations across the enterprise.

Charisse Hughes

Former SVP, Chief Growth Officer

Kellanova

Rebuilding the Marketing Machine: How Are You Restructuring Your Organization?

What is one structural change you’ve made — or are about to make — to your marketing organization? This session focuses on how CMOs are redesigning teams, workflows, and resourcing models, including the role of in-house vs. external partners and where AI is replacing or reshaping functions.

Janet Balis

Managing Director and Partner

BCG

Panel

Discussion: The Formula for How CMOs and CFOs Actually Work Together

Many CMOs believe the challenge is “proving marketing’s value” to the CFO. But in reality, the issue is deeper: marketing and finance are often operating from completely different models of value. In this session, we’ll explore how leading CMOs are changing that — how they’re aligning marketing metrics to enterprise outcomes, reshaping scorecards, and building real partnerships with finance. This is not about better storytelling. It’s about changing how marketing shows up in the business.