Friday, October 9, 2026
9:30 AM – 10:00 AM
Networking
Registration & Networking Breakfast
Registration & Networking Breakfast
10:00 AM – 10:15 AM
Keynote
SMARTIES is not just an Awards Show
SMARTIES is not just an Awards Show
10:20 AM – 10:35 AM
Keynote
Magic in the Multiverse
Magic in the Multiverse
As creators, communities, and emerging tech converge, owning the tools is not enough to win in the marketing multiverse. Amidst all the artificial intelligence in the room, the real key to creating magic will always be genuine human insight and the undeniable pull of a great idea.
10:40 AM – 10:50 AM
Standard
Trends & Takeaways: Lessons from the Jury Room
Trends & Takeaways: Lessons from the Jury Room
Knowledge Partner
10:55 AM – 11:10 AM
Standard
Knowledge Session
Knowledge Session
In Partnership with
11:15 AM – 11:35 AM
Fireside Chat
Earning Trust of Influential India - Rethinking where influence, attention and trust are built
Earning Trust of Influential India - Rethinking where influence, attention and trust are built
Moderator
In Partnership with
11:40 AM – 11:55 AM
Report Launch
Report launch: A Marketer's Playbook for Full Funnel Growth
Report launch: A Marketer's Playbook for Full Funnel Growth
Brought to you by MMA India, WPP Media and Amazon Ads, the Playbook meets India's fragmented media reality directly. The playbook also maps the state of full-funnel advertising through insights from a MMA India study of 100+ Indian advertisers, then equips you to act and offers a practical toolkit to activate full-funnel strategies across the consumer journey, backed by real advertiser case studies.
12:00 PM – 12:30 PM
Panel
Decoding the Marketer's Playbook for Full Funnel Growth
Decoding the Marketer's Playbook for Full Funnel Growth
Moderator
Lead Knowledge Partner
12:35 PM – 12:50 PM
Standard
Launch: MMA India 101 AI in Marketing Use Cases
Launch: MMA India 101 AI in Marketing Use Cases
12:55 PM – 1:10 PM
Keynote
Building the Brand Moat: Creativity, Technology & Effectiveness — Unplugged
Building the Brand Moat: Creativity, Technology & Effectiveness — Unplugged
Moderator
1:15 PM – 2:00 PM
Networking
Lunch
Lunch
2:00 PM – 2:15 PM
Standard
From Data to Decisions: The Rise of Applied AI in Marketing Analytics
From Data to Decisions: The Rise of Applied AI in Marketing Analytics
In Partnership with
2:20 PM – 2:35 PM
Standard
Inside India's Connected Living Room
Inside India's Connected Living Room
In Partnership with
2:45 PM – 3:15 PM
Panel
Contextual Marketing in the AI Era
Contextual Marketing in the AI Era
Moderator
In Partnership with
3:20 PM – 3:35 PM
Standard
MMA India Creative Council: Inaugural Session
MMA India Creative Council: Inaugural Session
3:40 PM – 4:00 PM
Fireside Chat
Moving with Culture: How Brands Can Win in the Moments That Matter
Moving with Culture: How Brands Can Win in the Moments That Matter
Moderator
In Partnership with
4:00 PM – 4:15 PM
Networking
Coffee Break
Coffee Break
4:15 PM – 4:30 PM
Keynote
Rooted. Remixed. Relevant.
Rooted. Remixed. Relevant.
4:35 PM – 4:55 PM
Fireside Chat
Beyond Efficiency: Where AI creates real growth, Not just efficiencies
Beyond Efficiency: Where AI creates real growth, Not just efficiencies
In Partnership with
5:00 PM – 5:20 PM
Standard
Knowledge Session
Knowledge Session
In Partnership with
5:25 PM – 5:40 PM
Report Launch
Report launch: Beyond Reach
Report launch: Beyond Reach
Report Partner
5:45 PM – 6:10 PM
Panel
Decoding the Beyond Reach
Decoding the Beyond Reach
Moderator
6:15 PM
Standard
SMARTIES India Gala Night Registration Begins
SMARTIES India Gala Night Registration Begins
06:30 PM – 6:40 PM
Standard
Inaugural address by Jury Chair
Inaugural address by Jury Chair
6:45 PM
Standard
Category Awards Begin
Category Awards Begin
9:00 PM
Standard
Industry Awards & Finale
Industry Awards & Finale
Leadership Dialogues
12:30 PM – 1:30 PM
Standard
Can creativity be effective without trust?
Can creativity be effective without trust?
Leadership Round Table by ASCI
Leadership Round Table by ASCI
Co-moderator
In Association with
4:00 PM – 5:30 PM
Standard
Decoding the Next Phase of TV Advertising in India
Decoding the Next Phase of TV Advertising in India
Moderator
In Partnership with
