A CMO's Playbook for AI Transformation
The secret to AI transformation isn't an "AI strategy"—it's using AI to fuel your business strategy. Google VP Torrence Boone shares the framework used by the world's biggest brands to solve core challenges and prove marketing's impact on revenue. This essential playbook reveals how top CMOs are moving past the "inspiration-to-action gap" to lead successful AI transformation. Learn the strategic "how-to" for scaling AI, driving customer-led growth, and securing your place as a core revenue driver.
Google’s mission is to organise the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is committed to developing AI responsibly to make its products and services even more helpful for everyone. Google is a subsidiary of Alphabet Inc.
Discover the possibilities of building on Llama
At Meta, we're pioneering an open source approach to generative AI development enabling everyone to safely benefit from our models and their powerful capabilities. Check out what companies around the world are building on top of Llama today.
Agentic Maturity Model
The Agentic Maturity Model is a four-stage guide through adopting and scaling AI-driven agents—from simple rule-based bots to full multi-agent orchestration across domains. It emphasizes that successful AI agent deployment is not just technical, but involves data readiness, governance, and human-agent collaboration to unlock business value.
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. It’s one open, deeply unified platform integrating your data, AI agents, and Customer 360 apps, so you can create a limitless workforce to scale faster, boost employee productivity, and grow customer relationships.
AI Transformation for Business Leaders
Executive AI workshops and keynotes by Shelly Palmer. Learn to apply AI, agents, and agentic systems to drive business innovation and strategy.
The transformative power of AI and its potential to reshape the marketing landscape is unprecedented. With a simple yet ambitious goal, MMA aims to drive improved business growth, deliver personalized experiences, and enhance operational efficiency through strategic AI utilization in marketing. MMA's AI Leadership Think Tank (ALTT) ensures that its members remain leaders in this generation's most important frontier of technological innovation.
MMA Member Exclusive: Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.
To learn more about MMA Membership for your organization, please fill out the form below.
Wednesday, November 12, 2025
Welcome
The Race to AGI
Group Discussion
Navigating Agentic AI: Brand Implications
Group Discussion
From Vision to Velocity: Leading AI Change
Group Discussion
The AI-Powered CMO: Redefining Growth, Influence, and the Human-Machine Partnership
Group Discussion
Networking Break
Breakout Sessions
Agentic Consumer Bots (Agentic Commerce Optimization)
Answer Engine Optimization (AEO)
Identity Threat - Humans and Machines Working Together
Breakout Session Summaries
Future of marketing in the agentic era
Group Discussion
AI and Retail Media
Group Discussion
Rebuilding for the Future: How GM Transformed Marketing with AI
Closing Remarks
Cocktail Hour
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Andrew Somer
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MMA Global
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