GenAI technologies are already changing how consumers find and consume information on the Internet. We are at the tip of a fundamental shift in consumer behavior, and the time is now to adapt your search strategy to stay ahead of the curve.

Join Wpromote's Rachel Bucey Klein, SVP of Earned & Owned Media, Serena Peterson, Head of SEO, and Christine Schrader, VP of Strategic Innovation, for actionable strategies and steps that you can start today to set your brand up to win as rapidly evolving AI technologies reshape search and commerce, including:

• Adapt to Changing Consumer Preferences: Meet the moment by adapting to shifts in consumer behavior driven by AI-powered platforms like ChatGPT and Perplexity.
   
• Master Zero-Click and Conversational Search: Implement essential strategies for maintaining brand visibility as zero-click searches and conversational AI increasingly dominate user interactions.
   
• Expand Your Understanding of Search: Look beyond traditional content to succeed in AI-centric search environments by prioritizing offsite strategies including PR, affiliate programs, social, video, and optimized shopping feeds.
   
• Emphasize Structured, Helpful Content: AI systems prioritize content that is well-structured and easily interpretable. Ensuring your content is clear, well-organized, and provides genuine value can enhance its visibility in AI-driven search results.
   
• Leverage Video Content: Video platforms like YouTube are significant sources for AI training data. Creating video content with transcripts and structured metadata can improve your brand's presence in AI-generated responses.
   
• Monitor and Engage on Platforms Influencing AI Training: Platforms such as Reddit are used by AI systems to understand brand narratives. Actively monitoring and participating in relevant discussions can help shape how AI perceives and represents your brand.
   

Note: The information in this webinar is presented by Wpromote. It is not based on MMA research.