Decoding Retail Media: Essentials for Marketing Professionals
Date: 28 August 2025, Thursday
Time: 12:30 – 13:30 (SAST)
Platform: Zoom
Hosted by: MMA South Africa & MMA Academy
Retail Media is Reshaping the Future of Marketing! Are You Ready?
Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.
In this practical, insight-packed webinar led by Odette Van Wyk, MMA South Africa Board Member and Consultant at Resonate Consulting, you’ll explore:
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The fundamentals of retail media and its growing strategic importance
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Key ad formats (e.g. sponsored products, onsite display) and how they function
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The power of retail media driven by first-party data and point-of-sale proximity
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Core metrics to measure and optimize performance
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Campaign setup and management essentials
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How to integrate retail media into your broader marketing and media plans, with a special focus on the evolving South African market landscape
Who Should Attend?
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Brand marketers
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Media and retail professionals
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Digital advertising specialists
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Anyone looking to level up their retail media expertise
Why Attend?
This is more than just a webinar; it’s your fast track to understanding one of the fastest-growing areas in modern marketing. Whether you’re new to retail media or want to sharpen your skills, this session will equip you with actionable knowledge you can use right away.
- Certificate of Attendance available
- Limited seats – Register now to secure your spot!
The AI Upskilling Playbook: A Framework for Enterprise AI Training
Wednesday, August 27, 2025 - 1:00pm to 1:45pm EDT
With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier to AI adoption, organizations need systematic approaches to upskilling that deliver immediate value while ensuring compliance. Join MMA Global's Alec Foster as he shares the AI Mastery framework that has transformed AI adoption across MMA Global. Drawing from internal rollouts and work with the world's largest brands, we will share a framework that transforms this legal obligation into an opportunity for measurable business impact. Attendees will leave with everything needed to launch or enhance your organization's AI training program, including customizable templates and measurement tools.
What We'll Cover:
- The Business Case for AI Literacy: Understand the landscape, from the steep penalties of non-compliance with the EU AI Act to the massive performance gains that AI-literate teams can achieve.
- The T-Shaped AI Mastery Framework: Our adaptable approach that balances foundational knowledge everyone needs, practical tool skills, and role-specific specializations.
- A 10-Week Program Blueprint: We'll walk through our self-paced, gamified program architecture, including a points-based achievement system, weekly "prompt-a-thon" challenges, and role-specific learning paths that drive high engagement and completion rates.
- Real ROI Examples: Learn how to track KPIs and demonstrate clear ROI from your training investment.
- Implementation Roadmap: Get step-by-step guidance for launching your program, including a template Generative AI policy, how to boost engagement, and use cases to prioritize.
Who Should Attend:
- Marketing Leaders (CMOs, VPs, Directors) who need to equip their teams to drive efficiency and performance with AI and demonstrate the ROI of their technology investments.
- HR, L&D, and AI Training Professionals tasked with designing and implementing company-wide upskilling programs.
- Digital Transformation and Operations Leaders responsible for ensuring successful and responsible AI adoption across business units.
Your Free AI Training Toolkit
All registrants will receive MMA Global's complete AI Mastery implementation package, including customizable templates, tracking tools, and our GenAI usage policy framework. Don't let the AI skills gap hold your organization back. Get the framework that's already transforming how leading brands build AI literacy at scale.
The content is being provided as a benefit of MMA Global membership and is limited to employees of MMA Global members. If you are unsure if you qualify, enter your business email address at Am I a Member?
